How Do You Devirtualize Virtual Relationships?

June 10, 2010 at 8:00 pm | Posted in Blog, Uncategorized | 2 Comments
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We love technology! And boy has technology improved the ways clients and agencies can communicate with one another. But it can also distance the relationship – voice mail, email, text messages are really useful, but nothing’s better than a person-to-person conversation. In some cases, technology can even inhibit the collaborative process.

By founding Hamptons Creative Group right where our clients live, work and play, in the Hamptons, we engage them better, understand their challenges more deeply, and provide them with solutions that meet their needs and exceed their goals more effectively. And we do it sitting across the table from one another in our or their offices, or the local coffee shop, or even on the beach.

Sometimes, though, we on rely on technology to help us “devirtualize” our relationships. Skype puts us “face to face” when we’re not able to meet in person. And we’re super excited about the new iPhone’s front-facing camera so calls will be even easier! Webinars allow us to take and give workshops anywhere in the world, and even ask questions live – amazing!

Facebook keeps us connected with clients, too, especially when we (and they) post photos. Throw in Tweetups (gatherings organized via Twitter), and it’s easy to connect with people who may be far apart physically.

Nothing substitutes for live and in person, but in this hyper-technology driven world, using these great tools to connect keeps us close.


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  1. Hi Linda,
    Good Morning! Thank you so much for this interesting and thought-provoking blog. I trust that you and your world are Blessed today as always.
    If I might venture a comment, it’s clear that the pace of our lives today combined with the technology that exists all around us certainly increases the likelihood that communication with friends, business associates — and even family and loved ones — will frequently and increasingly occur in the cyberworld. Perhaps one important way to improve the quality and success of our electronic interaction with one another is to engage in real “mindfulness” and “warm touch” before we fully project whatever message lies at the heart of our reason for instantaneous contact. Our need to deliver to another person whatever is on our minds can actually wait just a bit, even in the most pressing of circumstances.
    In this fast-paced environment of ours, there is always a moment available to “check-in” with one another, to share a kind word, to take a bit of emotional temperature with one another — to connect at a spiritual level (if you will) rather than immediately turning the electronic “communication fan” on at the highest speed available.
    Once the message we’re burning to share flows from us, it’s out in the universe for all time just the way we typed it or stated it. Any mis-communication, any variance in mood or perception between transmitter and receiver, any semantic flub must then be corrected, curbed, or even cancelled. Sometimes it’s too late. Harm already may be moving through the airwaves.
    As people in my line of work know, resuscitation is always easier than resurrection. A few carefully planned minutes of refection and real human connection with the person at the other end of the “wire” preceding “launch” can make a stark difference in our success with all the magnificent electronic tools we wield today. A single deep breath of life injected with joy and ease into the electronic conversation at the beginning can go a long way toward making us the masters of these tools — and not the unwary victims.
    Peace and Blessings, Will

  2. […] How Do You Devirtualize Virtual Relationships? June 20 […]

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