TED, and the Confession of an Information Junkie

July 1, 2010 at 3:36 pm | Posted in Blog, Uncategorized | 4 Comments
Tags: branding, coaching, Hamptons Creative Group, information, learning, Linda A.B. Miller, marketing, reading, Seminars, TED, Uncategorized, Word of Mouth

Here’s a confession. I, Linda Miller-Zellner, am an information junkie. I love learning. I love taking seminars, going to conferences and reading about just about anything. My natural curiosity takes over and away I go exploring some new idea.

So while my long-suffering staff keeps my need for more in check, I’m free to gather more! I recently read an article in an in-flight magazine (on my way to another conference) that vindicated my info jones.

The article was about TED, an organization devoted to “Ideas Worth Spreading.” It started in 1984 and has morphed into a worldwide movement to explore any idea someone has – from green energy to global social issues to culture to the movies. TED’s been likened “to the curious what Dean & Deluca is to food” – and that’s the perfect description.

Why is this important to us, and by extension, our clients? Because, as one attendee of a recent TED conference said, “It’s like drinking from a fire hydrant. Good stuff keeps coming at you, and it sticks deep in your psyche.”

The information I gather with my junkie’s longing sticks with me – sometimes top of mind, sometimes deep within. When I share it, it may stick with another person, too. Bottom line, keeping the information flowing means my brain’s making new, better and sometimes brilliant connections. With those connections I’m able to magically transform my clients’ businesses. And that can’t be bad.