Why You Need To Be Online NowJuly 8, 2010 at 5:15 pm | Posted in Blog, Uncategorized | 1 Comment
Tags: branding, Hamptons Creative Group, Linda A.B. Miller, marketing, Uncategorized, Word of Mouth
Some of you reading this have an online presence – your website, your social networking profiles (Facebook, Twitter, etc.) or you send an enewsletter. Maybe you do all of these. You’re definitely taking advantage of the amazing ways to reach your customers.
What if you aren’t? Maybe you’re afraid of the technology. Maybe you’re okay with the results you’ve been getting from your traditional marketing methods. Really, are you missing out? Consider this:
Affluent working women with family incomes of $75,000 or more are growing in number, and 94.3 percent access the Internet during an average month. About half are now considered heavy users of the Internet, while heavy use of radio, television, newspapers and direct mail has declined within this group. – Ten Marketing Trends to Watch, Kim T. Gordon, Entrepreneur.com
We think that whether or not your target audience is affluent working women, it should be. Women make the majority of purchasing decisions in this country, and affluent women buy more products and services. They’re using the Internet to decide what and where to buy. Read more about marketing to women.
Hamptons Creative Group knows this audience well. As the connectors, we help our clients reach this important demographic online through blogs, newsletters, emails, websites, and social media profiles. That’s what you’re missing out by not being online.
Tell us your success stories reaching your markets online!