Word of Mouth Nov 18, 2010 – Social CRM

November 18, 2010 at 11:28 am | Posted in Blog, Uncategorized | Leave a comment
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WORD OF MOUTH FROM HAMPTONS CREATIVE

Social CRM

Um, yeah. Social CRM. That’s what we thought when we saw those words. They mean social AddressTwo - The Simple CRM for Small BusinessCustomer Relationship Management (CRM). There are lots of tools out there for managing our relationships with customers – in fact, there’s probably an application designed specially for every field there is. We’re looking into one called Address Two. It organize contacts, manages leads, follow-up, tasks and activities. Basically it keeps us on track with our customers.

So why add social to that CRM mix? We loved the explanation and illustrations from this post because it really demystified the whole social media process. Especially because 60% of Americans regularly interact with companies on a social media site. That’s huge! Even huger? 93% of Americans want brands to have a strong presence across these social media sites.

Here are the highlights of the post:https://i0.wp.com/www.socialmediaexaminer.com/images/1110jm-chart-social-crm.png

  • Social CRM is first a strategy, based around customer engagement and interactions. “Social CRM is about moving from fans and followers to customers and advocates.”
  • Social CRM is still about CRM, meaning a back-end process and system for managing customer relationships and data in an efficient and process-centric way.
  • Social CRM will mean different things to different businesses. The key is being able to understand the business challenge you’re looking to solve, and then solving it.
  • Social CRM is one component of developing a social or collaborative business, both internally and externally.

We know that our database of contacts is one the most valuable assets we have. Are you following up with your database like you should? Are you staying in touch with email, postcards, letters, and mobile messaging? We’re hoping that with AddressTwo, we’ll be able to do an even better job of it, especially as we dive into this exciting mobile messaging movement.

Are you using a tool like Address Two to keep in touch with your clients and customers? Tell us! We want to know what you’re using, if anything, because we want as many tools in our toolbox as we can get. That’s how we keep ourselves at Hamptons Creative Group ahead of the pack in our work as your marketing concierge, turning blah, boring messages into brilliant brands.

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