Word of Mouth Jan 6, 2011 – Digital Trends for 2011

January 6, 2011 at 11:01 am | Posted in Blog, Featured, Uncategorized | Leave a comment
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WORD OF MOUTH FROM HAMPTONS CREATIVE

Digital Marketing Trends & Predictions for 2011
We at Hamptons Creative Group don’t claim to be the complete experts on electronic marketing, but we do know quite a lot, including some important things that will happen in the digital landscape in 2011. And we know that these trends will have a big impact on our business and yours in the coming year. Here’s a recap of a great article we found examining these trends, and some ideas to capitalize on them.

1- Costs-Per-Click Rising

As dollars continue to flood into online marketing, cost per click is becoming more expensive. The way to lower costs? Testing and optimizing both by marketers and keyword software. Conversion from click to purchase is the goal.

2- Mobile & Social Platforms Dominate

Ever-increasing mobile and social platform users (that’s you, Mr. Smartphone and you Miss Facebook), translates to marketing on many more sites, in more formats and more contexts. As this shift occurs, marketers need to build a diverse customer base NOW. Look past your own website toward investments in Facebook pages, Twitter feeds and even sites like Groupon or Google Places.

3. Google Gets Social, Facebook Gets Serious

Google’s search rankings will begin to respond to feedback, not just hits, allowing users to rate search results or even websites, and have user “likes” factored into ranking algorithms. And at the same time, Facebook wiGoogle Analyticsll get more serious by extend its ads beyond Facebook to participating non-Facebook sites. What does this mean? A di rect targeting of messages based on demographic and placement characteristics, offering the first true challenge to Google.

4. Come Back, Little Sheba

What is the value of getting back someone you already acquired? In 2011, look for this question to be answered. “Remarketing” tools will become better at telling marketers the true cost-of-acquisition. Watch for better Google Analytics metrics and for other remarketing vendors to get into the act.

So How Do You Leverage These Trends? 1.Plan for an increasingly competitive marketplace. Consumers are always looking for a better deal, so focus on the basics: message testing, landing page optimization and high rankings in search engines.

2.Use Bing, too. Bing’s an up and comer. Use it like you would Google.

3. Go mobile. Start testing mobile as a way to reach people. Scan Me with Your Smart Phone -QR 2D Code

4.Put your eggs in many baskets. Using Facebook ads? Try other social networking sites like Groupon,Foursquare and Google Places, too.

Don’t know where to start in marketing your message or how to take advantage of 2011’s trends? Our Marketing Makeover provides you with a customized blueprint to stay on top of it all. Already have a plan, but want help from the pros to execute it? Hamptons Creative Group gets your message to the places and people you want it to – your ideal customers, wherever they are, planetwide.

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Hamptons Creative Group

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