Word of Mouth Feb 3, 2011 Video as a Vehicle

February 3, 2011 at 11:36 am | Posted in Blog | Leave a comment
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Word of Mouth – February 3, 2011

Road Trip Month, Week 2
We began our Road Trip Month with the questions where are you going? and why are you going there? Without a road map to your destination, its easy to be sidetracked by interesting detours. It’s also easy to wander off the highway without a concrete reason to be going somewhere. Marketing your brand works exactly the same way.

Video as the Vehicle
One road to reaching your ideal audience is video. Video works in multiple eco-chic platforms, such as video blogging, emails with video embedded in them, and using video on your website. Video works to grab people as soon as they enter your site, open your email, or read your blog.

What Others Have To Say
Social Media Examiner said it perfectly when they introduced their how to get started in video blog last year: In the age where online reality is replacing actual reality in every facet of our lives, having virtual real estate is paramount for people to feel close(er) to you.

Video Horsepower
Using video, as SME so aptly puts it, is about humanizing your presence. People buy from people, not companies. And all things begin equal (and unequal), people buy from people they like and know. Video that captures your picture, voice, tone, sense of humor and personality brings your ideal customer closer to knowing, and thus, liking you.

Flooring It

At Hamptons Creative Group, we’re taking the first steps in driving video into our garage of transportation delivery methods – the ways we deliver our message (and those of our clients) to our customers (and theirs). We’re working with Lou Bortone, a Branding Coach and Online Visibility Expert with over two decades of experience with national brands like Fox, E! Entertainment Television, The Family Channel and NBC. Lou’s helping us turn the key and point us in the right direct on the road of video – blogging, testimonials and other message delivery methods.

 Watch us as we get up to speed in no time flat.

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