Word of Mouth – August 18, 2011 – Back to School

August 18, 2011 at 6:00 am | Posted in Blog | Leave a comment
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Hamptons Creative Group - Word of Mouth Blog

Word of Mouth – August 18, 2011


Back to School

August in the Hamptons is high season. But it’s also when many local businesses face a dip in staffing levels. Why? The high school and college kids that make up a huge proportion of summer’s restaurant and retail job holders start returning to school.

So, despite the sky-high demand for service in restaurants and local shops, it’s often difficult to get help. That’s why, too, our summer sports seasons end early rather than continuing through the end of August – everyone’s thinking and preparing for back to school.

As a solo-preneur or small business person, do you experience high demand right when it’s the hardest to find help? That leaves customers in the lurch and with an unfavorable impression of your ability to deliver what you’ve promised. What are you doing to plan for the peaks and troughs in your business cycle? Are you ramping up or gearing down?

We know you’re putting out the message that you’re open and looking for business. But what happens when your ability to serve customers (because staff levels decline, technology overloads or suppliers are short) lags behind surging demand? Or worse, what happens when your capacity is chomping at the bit, but the phone and email are silent?

We’re starting to think about our own “back to school” time – for us it’s the end of the year and holiday season. We’re planning our 2012 course load now. Are you?

Hamptons Creative Group can help you jump ahead of the pack. Look for special opportunities to enroll with us coming in September.

In the meantime, make the most of the powerful networking platform LinkedIn by getting your copy of our special Comprehensive Guide to LinkedIn right here. There’s no charge and it only takes seconds.

SUBSCRIBE TO HAMPTONS CREATIVE GROUP BLOG HERE

 

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