Word of Mouth – September 22, 2011 – Intentions

September 21, 2011 at 6:00 am | Posted in Blog | Leave a comment
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Hamptons Creative Group - Word of Mouth Blog

Word of Mouth – September 22, 2011


We all get up every morning with the best of intentions. Earlier this week, we had the intention of greeting a full day of client consultations, in office marketing magic, and networking fun. To keep us on track and on time, we even set the alarm on our phone to ring minutes before we had to leave for the next event on the schedule.
But you know what they say about good intentions, right? Man makes plans and the universe laughs. We’d created a strategy for ourselves and Murphy’s law took over. One of our cell phone screens smashed, another alarm failed, a meeting ran long, and people who normally would be in a certain place and at a certain time just didn’t happen to be that day.
As a result, we arrived at a new client meeting just as the town church bells were ringing us tardy. Our preparation was for naught because we missed the meeting. We’re human, and we messed up.
So we learn, right? We create back up plans for the back up plans. We now carry a watch and a phone alarm. We brainstorm strategies to ensure we meet our client expectations and our own, too. We’re present in the moment while keeping an eye on the future and remaining flexible enough to seize opportunities when they arise.
Take, for example, the recent changes to Facebook. How will you approach the service now that it has changed? One thing is for sure: the new changes will mean more businesses will need help making Facebook an effective marketing tool.

Because, when it comes down to it, we only have the present to think about our business and set our intentions. It’s the plans we make now that influence the future months and years. But with all the hype (Christmas displays in September, anyone?) that has us always thinking 3 to 4 months ahead, it’s sometimes hard to focus now to plan for those future months.
That’s where our Marketing Makeover Ultimate comes in. It helps you focus NOW, on where you’d like to be in the months and year ahead. It sets your intentions NOW, and gives you concrete action steps to implement NOW that will take you into future.

So don’t let the universe laugh at your good intentions – make them real. Here’s how



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