Drastic Facebook Changes You Must Know About – Special Tuesday Word of Mouth – September 27, 2011

September 27, 2011 at 6:00 am | Posted in Blog | Leave a comment
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Special Tuesday Word of Mouth – September 27, 2011

Drastic Facebook Changes You Must Know About

Phew! The recent changes to Facebook came fast and furious. This might be the most radical overhaul of the social site since it expanded beyond the Harvard campus community.

While many in the marketing field knew changes like this were scheduled, no one outside of Facebook would have predicted such a monumental shift all at once.

In fact, the biggest change is scheduled to start appearing for some on Thursday, September 29th, with the rollout of Facebook’s new “Timeline” now in beta. In addition to the new “Ticker,” Wall feed, verb options, 3rd party application protocols, and privacy setting options, Facebook has adjusted the rules on Business Page interactions. If there was ever a better time to have a professional provider manage your business and brand on Facebook it’s not coming to mind.

The new changes will force businesses to interact, target, and service people who may not even “Like” you on Facebook. Businesses and brands will have to be more diligent about monitoring for spam, negative comments, requests for customer service, and feedback – even the positive stuff! Furthermore, the new Facebook changes will enable more outside content to be consumed through (aka inside) the Facebook interface, making it difficult for businesses and brands to standout or drive visitors to other sites such as squeeze pages, online shopping carts, and company web sites.

It’s important to mention that these changes have been made with two intentions: 1) return Facebook to a “profile” driven site opposed to a constantly updating wall stream, and 2)encourage more 3rd party applications, which will increase the amount of data Facebook can collect from users about behaviors, trends, location, and more.

This brings about a slew of privacy concerns, but it’s nothing new. Facebook has tried to get ahead of this issue (finally) by adding more upfront sharing controls. However, these do not prevent Facebook from tracking your movement and activity on the site. The reason Facebook has made so many changes is to attempt to thwart off the growth of Google+, which is another new social media site now available to the public.

However, with less the 50 million Google+ users, Facebook is still king. The fraction of defectors away from Facebook (and there are some) is pithy compared to its remaining 700 million strong. (You may not like the government, but you haven’t left the country. Same applies to Facebook, where the cost to uproot and seek new beginnings – while abandoning your followers – is much too high.)

In summary, the Facebook changes are going to affect your business and brand whether you are a Facebook novice, elite user, or not even a member. Because so much of what goes on online happens in the space of Facebook (80% of web use in the US is for social media and blogs) it’s impossible to escape it.

The best move now is to accept its value in doing business, and in lieu of becoming an expert on the ins and outs of how it works, trust a professional to navigate your business through the Facebook landscape. You’d want a plumber to fix your pipes, a carpenter to build your deck, and a mechanic to tune your car’s motor.

Why would you want fate to manage your business on Facebook?

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