Word of Mouth Daily – November 8, 2011 – 5 Step SMS Marketing

November 8, 2011 at 8:00 am | Posted in Blog | Leave a comment
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Hamptons Creative Group - Word of Mouth Blog

Word of Mouth Daily – November 8, 2011

5 Step SMS Marketing

SMS Marketing, or mobile text message marketing, is a unique way to reach customers. With the prevalence of smart phone and the use of the mobile internet, SMS marketing can help drive sales. There are five steps that go into successfully executing your SMS marketing efforts.

The first step is to capture your audience’s information and ensure they are opted-in to receive mobile messages. Have a check box that specifically allows for mobile communications. There are many ways you can capture phone numbers. Some are on your website, at a trade show, or in a QR code. Giving people a reason to join — such as by offering a coupon — will help your list grow.

Step two is to segment your subscribers. This means categorizing the people on your list by their interests. It’s similar to the way you categorize your email subscribers. A segmented list allows you to send relevant messages to the right audience.

Third, and most creative, is to write out your SMS message. It should be less than 160 characters and offer something of value. A clear call to action is important. With the use of smart phones widening, a shortened link in the message is a great way to lead your audience to more information, a mobile coupon, or a sales page.

The fourth step is to actually send the message. Was that obvious? Sure it was. But remember you’ll need access to a high-capacity secure bulk SMS messaging system with a measuring tool (see step five). This system doesn’t have to be expensive, but you have to know how to use it and not to abuse it. SMS overload will cause a rampant unsubscribes.

The fifth and final step is to measure your results. Track opens that lead to purchases. Also look for invalid numbers and then remove those from your list. Be sure to answer responses and move the conversation to other platforms (like email) if needed. By looking at your campaign results, you can tighten up your subscriber segments and plan more effective messaging in the future.

Need a hand with that? Just ask, and Hamptons Creative Group will help you explore your options.

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