Word of Mouth Daily – November 15, 2011 – $200 Million in Cheese?

November 15, 2011 at 6:00 am | Posted in Blog | Leave a comment
Tags: , , , , ,

Hamptons Creative Group - Word of Mouth Blog

Word of Mouth Daily – November 15, 2011

$200 Million in Cheese?

Who could afford to shell out $200 million for cheese? The U.S. Government, of course. The cheese we’re talking about here isn’t actual dairy. We’re talking about an international marketing message aimed at attracting international visitors to the country.

Congress put together the Corporation for Travel Promotion, whose first smart move was to rename itself Brand USA. The group is taking to the web with social media, blogging, and a rich website. Visitation to the U.S. declined starting in 2009, and the $200 million in funding is meant to help re-spark interest.

Preliminary messages from Brand USA are, well, cheesy. At least according to some business news sources, one of which remarked Brand USA’s message “sounds too much like a father trying to be ‘hip’ to connect with his teenage kids.”

Read more about this effort here.

Don’t forget we’re on the road this week. We’ll be tweeting and hope you’ll mention us and DM us while we’re on the road. Tweet us at @MatthewIscoe or @LindaMillerZell.

Want some advice on your next $200 million project? Just ask, and Hamptons Creative Group will help you explore your options.

SUBSCRIBE TO HAMPTONS CREATIVE GROUP BLOG HERE

Leave a Comment »

RSS feed for comments on this post. TrackBack URI

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Blog at WordPress.com.
Entries and comments feeds.

%d bloggers like this: