December 2011 Newsletter – Creative Thought Matters

December 6, 2011 at 6:00 am | Posted in Newsletter | Leave a comment
 

Creative Thought Matters - the Monthly Newsletter from Hamptons Creative Group


December ’11 Newsletter – Creative Thought Matters

Message from the Alchemist

Whew! We’re back from our whirlwind tour of the country, and boy are we excited about the people and places we saw. So many, in fact, that Matthew, our Mission Controller, gave out all his business cards before his last meeting in Salt Lake City!

And despite the requisite airport and weather delays, expanding our brand and reach was the goal of the travel (Matthew to Minneapolis, Denver, Phoenix and Utah) and Linda to California. We met with an 11-year-old company that really needed our help a year ago with marketing. But they came to us too late. A larger company with the resources to expand their own outreach is acquiring them. Despite promises, there is no guarantee that the new owners will keep the previous folks around or keep the company going in the direction of the previous management.

The lesson? Marketing isn’t only about growing your business, but about keeping your business viable in the face of competition. Does your business have the ability, strategies and channels to withstand a possible buy out by a larger company who sees your potential? How would you brand yourself after a takeover? Is your (or your employees’) identity tied into a business that no longer exists? What have you done to separate yourself and your brand from the crowd?
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Heard Around the Cooler

Welcome to new members of the Hamptons Water Cooler! It’s good to see you online before the changes scheduled for January take effect: expanded functions and a membership fee. Are you part of the conversation? If not, join now and get a head start on everyone else.

So get your membership now before the changes are made.
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IN THIS ISSUE

Message from the Alchemist
Around the Cooler
Beach Booty

Success Stories

On the Horizon

Announcements

OTHER NEWS

Hamptons Creative Group has been working with a design group in town to advertise Southampton’s Open all Season initiative.

It’s been wonderful working with our local, small business neighbors to remind everyone that our Long Island villages and towns are open year round for shopping, dining, museums, and music.
This is the type of project that local companies around the country (and planet-wide) can do, too! Ask us how.

 

EMAIL THIS TO A FRIEND

Read the Nov. ’11 Newsletter

Full Archives

Our Website

 

Beach Booty: Tips from Hamptons Creative Group

Reassess your professional and personal brands regularly. Your experience, ideas and ambitions are going to evolve as your career develops, so make sure your personal brand is keeping up. Just as you should regularly update your company’s brand identity, remember to revisit yourself regularly: wardrobe, resume, online profiles and other elements of your personal brand every few months. Be flexible. “Brand You” is always a dynamic work in progress, just like your business brand.  


Let Hamptons Creative Group help you keep both your brands in line with your professional and personal goals.
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Success Stories

G.B. Construction, a Long Island firm since 1986, was looking for new ways to connect with potential clients, suppliers, vendors, movers and shakers in their industry, and potential new hires as projects ramp up and down. Hamptons Creative Group set them up with a LinkedIn business profile. These LinkedIn pages are an opportunity for companies to list product and services as well as feature discounts, specials and hiring opportunities. The audience on LinkedIn is highly focused, which is perfect for businesses looking to maximize their online presence.
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On the Horizon

Hamptons Creative Group is your co-creator in success. You need professional strategists to hear your story and help tell it in a way that resonates with your customers. We explore and identify opportunities, then guide you through them step by step.

We call this a Marketing Partnership.
You will enjoy comprehensive marketing project management, strategy sessions, and preferred production pricing, in addition to full time marketing and branding guidance.

It’s just what you need to propel your business to success. Click here to start now. So, what’s on the horizon? Let us know your challenges and we’ll help you make the changes toward your own success story.

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Announcements

Once again, our Windows Over Main Street holiday open house and parade watching event was a great success! We thank everyone who joined us (even if only in spirit).

We’re looking forward to next year already for this holiday tradition.   Did you see our Google+ for business post? We’ve got the skinny on the newest social media outlet for brands, products and services for you!
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Hamptons Creative Group Blog

Is your marketing spend on track? Your vision on track for 2012? Even begun your 2012 planning? You’re thinking about these important topics if you read Word of Mouth, our (daily!) blog. We’re keeping the conversation flowing and staying connected with the things, people, places and happenings that spark our creativity.  Stay connected.  
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(631) 283-2776 | http://www.hamptonscreative.com | info@hamptonscreative.com
Copyright © 2011 Hamptons Creative Group. All Rights Reserved.

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