February 2011 Newsletter

February 1, 2011 at 11:02 am | Posted in Blog, Featured, Newsletter, Uncategorized | Leave a comment
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~Message from the Alchemist~

At Hamptons Creative Group, we always want to keep the conversation flowing. So we’re inviting guest bloggers to contribute to Word of Mouth once a month on topics they and we find important. As members of a global creative community, we want to connect everyone – to share ideas about branding, messages and marketing! What better way to do that than by opening our blog up to other voices and ideas?

Meet The Team

These voices and ideas will include the important members of the Hamptons Creative Group team, too. In case you haven’t visited our renovated web site yet, we’ve listed many of our collaborative community. Watch Word of Mouth for our first guest blogger post, coming soon.



~Heard Around The Cooler~

Welcome to a revamped section of the newsletter! Here, we’ll spotlight new members of Hamptons Water Cooler,the first Hamptons only online social network where businesses connect and conversation flows!

Lou Bortone and Alex Ferrone  are our featured members this month.

Lou Bortone is a Branding Coach and Online Visibility Expert with over two decades of experience with national brands like Fox, E! Entertainment Television, The Family Channel and NBC. Hamptons Creative Group is working with Lou to dip our toes into the waters of video.

Alex Ferrone is a professional photographer specializing in aerial photography by helicopter. The results are an amazing marketing showcase for any commercial property, private estate, or residential home. She also does color and black & white representational scenics and
abstract photography.

Welcome Lou an d Alex! Join us on Hamptons Water Cooler as we gather ’round the cooler to share stories, promote events, post video and photos, chat, contribute tips, and build relationships. Stop by and give it a try!


~Beach Booty: Tips from Hamptons Creative Group~

Don’t wait until you need a network to build one. Networking is not something to do only when you need a new client or customer. It’s not something you can cram, buy or borrow the night before you need it, either. Networking must be a regular part of your life and activities. Just like friendships, the most authentic and meaningful professional relationships evolve naturally over time.

Need help finding places to network? Let Hamptons Creative Group suggest ways for you to connect – in person or online – to build your network.


~Success Stories~

This month, we celebrate Linda’s success in connecting Hampton Creative Group’s clients to their audiences! As part of this success, we’re proud to be creating the Facebook fan page for Peconic Public Broadcasting. This local NPR station needed help venturing online to connect with their community of listeners and followers. Linda has known Eclectic Café radio host Bonnie Grice and station manager Wally Smith for years. This community minded group does so much for the area, and Linda has supported the station for years. She even answered phones during last summer’s pledge drive.

So when Bonnie invited Linda to talk about her new book on the show last week, Linda was delighted to invite another local author, Ren Dodson, to join her. Bonnie highlighted Linda’s book and Hamptons Creative Group’s work to spread the word about Rens’ writing, too. Making connections between our vast network of collaborative friends and community – it’s what Hamptons Creative Group is all about.


You’ll recall from our last newsletter that Hamptons Creative Group was offering Marketing Makeovers to help businesses make a splash in 2011. We started delivering those Marketing Makeovers in January to eager and excited clients looking to benefit from a customized blueprint or success.

While the Marketing Makeovers do arrive in beautiful blue binders, clients also receive a one-on-one session with Hamptons Creative Group to discuss their binder’s contents, including the calendars, research, and measurement tools. Here’s what one Marketing Makeover client had to say:

“I got a Marketing Makeover from Hamptons Creative Group and I’m thrilled to be working with them to punch up my brand. The makeover gave me concrete ideas and ways to get my name out to my ideal clients, to position myself as an expert in intellectual property, trademark and copyright law, and to enter the world of online webinars. I’m excited about the new possibilities.”
Kathryn Dalli, Attorney at Law, Partner at Twomey, Latham, Shea, Kelley, Dubin & Quartararo, LLP


What do Peconic Public Broadcasting and all of our Marketing Makeover
recipients have in common?
They’re building their Brand Buzz. Are you looking to build your brand, or to take it to the next level? Visit our web site to sign up for our complimentary eguide, “4 Proven Keys to Building Your Brand’s Buzz.”


~Hamptons Creative Group Blog~

Follow our blog, Word of Mouth, for Road Trip February. Each week, we’re keeping the conversation driving ahead, sneaking peeks into the rear view mirror, and staying connected with the things, people, places
and happenings that intrigue us. Are you part of the conversation?

SUBSCRIBE TO HAMPTONS CREATIVE GROUP BLOG HERE

Hamptons Creative Group

Word of Mouth Jan 6, 2011 – Digital Trends for 2011

January 6, 2011 at 11:01 am | Posted in Blog, Featured, Uncategorized | Leave a comment
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WORD OF MOUTH FROM HAMPTONS CREATIVE

Digital Marketing Trends & Predictions for 2011
We at Hamptons Creative Group don’t claim to be the complete experts on electronic marketing, but we do know quite a lot, including some important things that will happen in the digital landscape in 2011. And we know that these trends will have a big impact on our business and yours in the coming year. Here’s a recap of a great article we found examining these trends, and some ideas to capitalize on them.

1- Costs-Per-Click Rising

As dollars continue to flood into online marketing, cost per click is becoming more expensive. The way to lower costs? Testing and optimizing both by marketers and keyword software. Conversion from click to purchase is the goal.

2- Mobile & Social Platforms Dominate

Ever-increasing mobile and social platform users (that’s you, Mr. Smartphone and you Miss Facebook), translates to marketing on many more sites, in more formats and more contexts. As this shift occurs, marketers need to build a diverse customer base NOW. Look past your own website toward investments in Facebook pages, Twitter feeds and even sites like Groupon or Google Places.

3. Google Gets Social, Facebook Gets Serious

Google’s search rankings will begin to respond to feedback, not just hits, allowing users to rate search results or even websites, and have user “likes” factored into ranking algorithms. And at the same time, Facebook wiGoogle Analyticsll get more serious by extend its ads beyond Facebook to participating non-Facebook sites. What does this mean? A di rect targeting of messages based on demographic and placement characteristics, offering the first true challenge to Google.

4. Come Back, Little Sheba

What is the value of getting back someone you already acquired? In 2011, look for this question to be answered. “Remarketing” tools will become better at telling marketers the true cost-of-acquisition. Watch for better Google Analytics metrics and for other remarketing vendors to get into the act.

So How Do You Leverage These Trends? 1.Plan for an increasingly competitive marketplace. Consumers are always looking for a better deal, so focus on the basics: message testing, landing page optimization and high rankings in search engines.

2.Use Bing, too. Bing’s an up and comer. Use it like you would Google.

3. Go mobile. Start testing mobile as a way to reach people. Scan Me with Your Smart Phone -QR 2D Code

4.Put your eggs in many baskets. Using Facebook ads? Try other social networking sites like Groupon,Foursquare and Google Places, too.

Don’t know where to start in marketing your message or how to take advantage of 2011’s trends? Our Marketing Makeover provides you with a customized blueprint to stay on top of it all. Already have a plan, but want help from the pros to execute it? Hamptons Creative Group gets your message to the places and people you want it to – your ideal customers, wherever they are, planetwide.

SUBSCRIBE TO HAMPTONS CREATIVE GROUP BLOG HERE:

https://hamptonscreative.wordpress.com/feed/

Click here to start reading now.

Hamptons Creative Group

www.hamptonscreativegroup.com

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WordPress 2010 Report Card for Hamptons Creative Group

January 6, 2011 at 6:13 am | Posted in Blog, Uncategorized | 2 Comments
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Hamptons Creative Group

Wordpress Report Card for Hamptons Creative

Happy New Year Hamptons Creative Group from WordPress.com! To kick off the year, we’d like to share with you data on how your blog has been doing.

Here’s a high level summary of your overall blog health. The stats helper monkeys at WordPress.com mulled over how this blog did in 2010, and here’s a high level summary of its overall blog health:

Crunchy numbers

A Boeing 747-400 passenger jet can hold 416 passengers. This blog was viewed about 2,200 times in 2010. That’s about 5 full 747s.

In 2010, there were 41 new posts, not bad for the first year! There were 91 pictures uploaded, taking up a total of 90mb. That’s about 2 pictures per week.
The Blog-Health-o-Meter™ readsFresher than ever!

Healthy blog!

Attractions in 2010-

These are the posts and pages that got the most views in 2010.

How do you create a success story? May 2010 About May 2010

How Do You Devirtualize Virtual Relationships? June 20

We’ve Got The Right People On the Bus. Do You? June 2010

Word of Mouth Oct 28, 2010 – Move It! October 2010

Thanks for flying with WordPress.com in 2010. We look forward to serving you again in 2011! Happy New Year!

Hamptons Creative Group

Word of Mouth Dec 30, 2010 – Year In Review

January 1, 2011 at 4:14 am | Posted in Uncategorized | Leave a comment
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Word of Mouth Dec 30, 2010 – Year In Review

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WORD OF MOUTH FROM HAMPTONS CREATIVE

Year In Review

Hamptons Creative Year in Review It’s been a year of transitions and transformations, in both life and business. We at Hamptons Creative Group expects 2011 to be Hamptons Creative Year in Revieweven better! Here’s our round up of accomplishments, accolades, highs and howdies.

  • Hamptons Water Cooler came online in March – the first Hamptons-only online social network with more than 100 members who promote upcoming events, share videos and photos, participate in live chats, and contribute to our forum.
  • We debuted our new blog Word of Mouth in May! Are you part of our conversation about thHamptons Creative Year in Reviewe things, people, places and happenings that intrigue us each week?

  • We brought new, creative people onto our team
    Melissa Monette – Creative Collaboration Coordinator,
    Monika Straka -Go ddess of the Ledgers,
    Donna Amos -Secret Sauce Specialist,
    Kelly Koepke– Sorceress of Syntax, and
    Matthew Iscoe – Mission Controller. 

     

    Hamptons Creative Year in Review

  • In June, our monthly newsletter Heard Round the Cooler
    premiered. Each mont
    h we share success stories and tips, and announce happenings and events.

  • Our office received a fresh coat of paint and some spiffed
    up décor – it really breathed new life into our work.

    Hamptons Creative Year in Review

  • All year long, we became social media mavens – loving
    Facebook, Twitter, LinkedIn, YouTube, Ning and all the other
    great ways to  stay in touch. We loved it so much we created
    and released our e-book guide to social media.

    Do you have yours?

    Hamptons Creative Year in Review

  • With smart phones everywhere, Hamptons Creative Group added mobile marketing to the list of services we offer to our clients to
    engage with their audiences in an interactive and
    relevant manner.

    Hamptons Creative Year in Review

Through all these changes and transitions, Hamptons Creative GroupHamptons Creative Year in Review
continued to sh
are the success stories of clients, businesses, and friends across the globe. With new technologies and the ability to work virtually anywhere, we have the capability to stay completely connected planetwide!

And at the end is a great recap of 2010’s social media milestones, put together by our friends at
Blue Shoe Strategy. Share their genius and we’ll see you in 2011!




 




SUBSCRIBE TO HAMPTONS CREATIVE GROUP BLOG HERE:

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Click here to start reading now.

 

Hamptons Creative Group

www.hamptonscreativegroup.com

 

Word of Mouth Dec 23, 2010 – Holiday Greetings

December 23, 2010 at 11:01 am | Posted in Uncategorized | Leave a comment
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WORD OF MOUTH FROM HAMPTONS CREATIVE 

Holiday Greetings
We at Hamptons Creative Group share a variety of holiday traditions – decorating, good food and company, libations and giving back to the community. Creative ways of showing our friends and family our esteem, too.

Like decorating our office for our open house during the Southampton Parade of Lights, and lading every available flat surface with delicious edibles. We had a ball welcoming you into our space to share some cheer.


We’re also delivering our first Marketing Makeovers to eager clients so they can reboot their brands in 2011. Our gift to them is revamped, rejuvenated and reimagined marketing messages that will help them attract their ideal clients. They’re going into 2011 knowing exactly when & what to do, and how to effectively communicate their brand’s “sweet spot.” As Brand Alchemists, we turns clients’ brands into gold, creating visibility and credibility in ways that achieve results. Click if you’d like to learn more about how the New Year Marketing Makeover works.

The year end brings no greater pleasure to us at
Hamptons Creative Group then the opportunity to express to you Season’s Greetings and Good Wishes.

May your Holidays and New Year be filled with
Love, Light & Joyful Blessings!

SUBSCRIBE TO HAMPTONS CREATIVE GROUP BLOG HERE:

https://hamptonscreative.wordpress.com/feed/

Click here to start reading now.

Hamptons Creative Group

www.hamptonscreativegroup.com

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Word of Mouth Dec 23, 2010 – Holiday Greetings

December 23, 2010 at 6:00 am | Posted in Uncategorized | 1 Comment
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WORD OF MOUTH FROM HAMPTONS CREATIVE

Holiday Greetings

We at Hamptons Creative Group share a variety of holiday traditions – decorating, good food and company, libations and giving back to the community. Creative ways of showing our friends and family our esteem, too.

Like decorating our office for our open house during the Southampton Parade of Lights, and lading every available flat surface with delicious edibles. We had a ball welcoming you into our space to share some cheer.

We’re also delivering our first Marketing Makeovers to eager clients so they can reboot their brands in 2011. Our gift to them is revamped, rejuvenated and reimagined marketing messages that will help them attract their ideal clients. They’re going into 2011 knowing exactly when & what to do, and how to effectively communicate their brand’s “sweet spot.” As Brand Alchemists, we turns clients’ brands into gold, creating visibility and credibility in ways that achieve results. Click if you’d like to learn more about how the New Year Marketing Makeover works.

The year end brings no greater pleasure to us at Hamptons Creative Group then the opportunity to express to you
Season’s Greetings and Good Wishes.
May your Holidays and New Year be filled with
Love, Light & Joyful Blessings!

SUBSCRIBE TO HAMPTONS CREATIVE GROUP BLOG HERE:

https://hamptonscreative.wordpress.com/feed/

Click here to start reading now.

 

Hamptons Creative Group

www.hamptonscreativegroup.com

 

Word of Mouth Dec 16, 2010 – Polar Plunge!

December 17, 2010 at 12:35 am | Posted in Uncategorized | Leave a comment
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Word of Mouth Dec 16, 2010 – Polar Plunge!

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WORD OF MOUTH FROM HAMPTONS CREATIVE

Polar Plunge!

We walk our talk at Hamptons Creative Group about giving back to the community, especially during the chill of winter. We took the Seventh Annual Polar Bear Plunge at Coopers Beach (named the best beach in America this year) on Saturday. It’s a benefit for Human Resources of the Hamptons, a Southampton charity that provides food, clothing and holiday presents to the less fortunate.Linda Miller before the Polar Plunge at Coopers Beach

Polar Bear Plunge, you say?
For my land locked, water deprived friends, a polar bear plunge is when crazy people jump into the ocean in winter time. Many do it on New Year’s Day as a way to kick start the new year. Others, like me, do it to show our support for local non-profit groups who support our communities. And like the old Russian proverb says,

“He who helps a friend in woe is like a fur coat in the snow.”

Or an umbrella in the rain. Or a wet suit in December. What better way to help those in need than throwing myself in the freezing water! What? Ice on the Peconic Bay and I’m jumping in the ocean?! Oh yeah, that’s where the wet suit came in. Unlike many of the braver plungers who went in attired only in bathing suits. In typical Linda fashionista mode, I went for the “layered” rubber look. My hula skirt will never be the same, but the pearls held up, even through the waves!

The event was great fun for a great cause, and I’m already thinking about next year’s themed costume. Maybe an actual polar bear? I’m also thinking about the plunge as something that boosted my energy to push forward into the New Year – a lovely release that shifts focus for Hamptons Creative Group’s new direction. The imagery is a dog shaking off the water, with glee, after emerging from the ocean – a shaking and shimmering bundle of energy. And if your brand has gone to the dogs, let us sniff out your success story and groom that puppy into show dog quality!

SUBSCRIBE TO HAMPTONS CREATIVE GROUP BLOG HERE:

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Click here to start reading now.

 

Hamptons Creative Group

www.hamptonscreativegroup.com

 

Pamper Your Business & Propel Your Brand in 2011

December 6, 2010 at 11:02 am | Posted in Uncategorized | Leave a comment
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Ignite your business - Transform your bottomline!
Everyone wants a kick-butt marketing plan
to ring in the New Year
 

Hamptons Creative knows that Your Success
begins with Power Planning

Click here to engage success.

What better way to

Propel Your Brand above the Rest

than with Your Customized

Marketing Makeover Manual

• Increase visibility and credibility

• Go into 2011 knowing exactly WHEN & WHAT to do

• Communicate your Brand’s “Sweet Spot” effectively

Marketing plan graphic 

• Answer the most difficult question in business

• Know WHAT to budget for and WHEN

• Receive a Customized Brand Blueprint for Success

Save over $700
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Come Share Our Holiday Cheer Today

December 4, 2010 at 11:03 am | Posted in Uncategorized | Leave a comment
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Hamptons Creative Group Cheerfully Invites You to Join Us at Our Holiday Open House
Saturday, December 4, 2010
4 to 6 p.m.
11 Main Street, Southampton
 

Just follow the aromas of hot chocolate, mulled cider and holiday treats as we gaze upon the
Annual Parade of Lights procession from our bird’s eye view over Main Street.
631.283.2776
www.hamptonscreative.com

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Word of Mouth Dec 2, 2010 – Off to the Quills

December 2, 2010 at 11:02 am | Posted in Blog, Uncategorized | 3 Comments
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WORD OF MOUTH FROM HAMPTONS CREATIVE

I’m An Author!Ignite Your Business. Transform Your World
Many of you know that I was involved with publishing for many years – my brother Jim and I owned Miller Publishing. Well over the last 6 months, I have been working on a book with some of the top conscious entrepreneurs from across the globe.

In the process of writing this book, we all agreed to reveal our top secrets that consistently allow us to grow ourselves and our businesses—even in the New Economy. It was tough to get some to agree, but the only way we were going to do this was if everyone was held to the same code: share the best secrets you’ve got. The result? Our new book, “Ignite Your Business, Transform Your World!” is coming out TODAY. The book is chock full of business building and transformation strategies from me and some of the leading experts in the world.

As you read this, I’m celebrating the book’s release at the Best-Seller’s Summit and Awards Ceremony in New York City. In a moment, I’ll have the honor of accepting my first ever Golden Quill Award for my contribution.

For two days, we’ll be hearing from amazing speakers like Lifetime Achievement Award winner Michael Gerber, the author of the international best-seller, The E-Myth. He’ll be talking to us about the new direction for entrepreneurs. Exciting!

More than 15 business, marketing and social media thought leaders will share the best of what they know to help us understand the future of business and new economy. We’re especially looking forward to hearing about the convergence of traditional and new media, and mobile marketing, since we’re diving right in to this intriguing new way to get our message out.

Thanks to Celebrity Press Publishing, we’ve also got a
book signing scheduled and interview session that will be caught entirely on film, so you know that I will be sharing that video with you in the future.

Since the festivities take place in the heart of the publishing district in Times Square, I will finally get to see my name in lights, literally! I know it sounds corny, but it’s a huge honor.
So wish me luck that I don’t trip over my high heels at the awards ceremony, and that my pens don’t run out of ink at the summit! I’ll have lots more to report, including what I learned from the speakers. And of course, I’ll share it all with you!

At Hamptons Creative Group, we use every tool in our tool kit to tell your success stories every day.

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Click here to start reading now.

Hamptons Creative Group

www.hamptonscreativegroup.com

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