Word of Mouth Daily – November 28, 2011 – Facebook Proves Linda was Right!

November 28, 2011 at 6:00 am | Posted in Blog | Leave a comment
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Hamptons Creative Group - Word of Mouth Blog

Word of Mouth Daily – November 28, 2011

Facebook Proves Linda was Right!

Linda, our CEO and Chief Brand Alchemist, has a saying: “There are only four people in the world.” She means that we’re all connected and serve a role in each other’s lives. Linda should know. Afterall, her natural strength is making connections.

But only four people? That seems like too few.

Well, leave it to Facebook to prove Linda correct. The Facebook Data Team posted a note on Facebook last week describing the results of two studies done in conjunction with the Università degli Studi di Milano. And the conclusion? According to their findings:

We found that six degrees actually overstates the number of links between typical pairs of users: While 99.6% of all pairs of users are connected by paths with 5 degrees (6 hops), 92% are connected by only four degrees (5 hops).

Image how this works for your business. You are 4 degrees away from making any connection you need. Read the full Facebook note here.

Intrigued by the power you wield? Talk to us about it and Hamptons Creative Group will start you off on making the right connections.

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Word of Mouth – October 27, 2011 – Part II: Guest Blogger Sharon Wolf

October 27, 2011 at 6:00 am | Posted in Blog | Leave a comment
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Word of Mouth – October 27, 2011

Part II: Guest Blogger Sharon Wolf

 

Last month, guest blogger Sharon Wolf, Managing Director of QualiData Research, Inc., started sharing valuable advice we knew would take two posts to cover! Read Part I here.

Here’s Part Two of her generous contribution.


Seven Tips for Marketing on a Shoestring Budget – Part II
 

4. Join association committees and become part of your industry’s leadership. Being an attendee at conferences and seminars is important for networking and professional development, but brand-building for your company typically happens more intensely at the leadership level.

5. Set aside some time each week to touch base via email or phone with your most valued customers and high potential prospects with the goal of reinforcing a trusting and congenial relationship. For service providers such as attorneys, consultants or medical practices, establishing and maintaining trusting relationships with clients and prospects is critical because customers of services buy largely on the basis of trust with the service provider.

6. Categorize your clients and prospects by strength of relationship with your company. Focus your follow-up efforts among those with the most potential.

7. Step back every six months or so and evaluate the results of your marketing activities. Eliminate the tactics that failed to produce any new business. Moving forward, focus on those brand-building and marketing activities that yielded the best results.

Go for it!
Shoestring marketing can be as effective as more elaborate and expensive advertising and marketing communications campaigns – as long as you are in control of your company’s brand image and are willing and able to invest the time and effort to continually reach out to your customers and prospects.


Sharon Wolf, M.A., M.S. is a brand and product innovation consultant at QualiData Research Inc., a consultancy that provides growing companies with business-building advice grounded in marketing research findings. Sharon and her partner, Hy Mariampolski, Ph.D., operate QualiData from East Hampton, San Francisco and Park Slope. QualiData and Hamptons Creative Group often collaborate on behalf of mutual clients.

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Drastic Facebook Changes You Must Know About – Special Tuesday Word of Mouth – September 27, 2011

September 27, 2011 at 6:00 am | Posted in Blog | Leave a comment
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Hamptons Creative Group - Word of Mouth Blog

Special Tuesday Word of Mouth – September 27, 2011

Drastic Facebook Changes You Must Know About

Phew! The recent changes to Facebook came fast and furious. This might be the most radical overhaul of the social site since it expanded beyond the Harvard campus community.

While many in the marketing field knew changes like this were scheduled, no one outside of Facebook would have predicted such a monumental shift all at once.

In fact, the biggest change is scheduled to start appearing for some on Thursday, September 29th, with the rollout of Facebook’s new “Timeline” now in beta. In addition to the new “Ticker,” Wall feed, verb options, 3rd party application protocols, and privacy setting options, Facebook has adjusted the rules on Business Page interactions. If there was ever a better time to have a professional provider manage your business and brand on Facebook it’s not coming to mind.

The new changes will force businesses to interact, target, and service people who may not even “Like” you on Facebook. Businesses and brands will have to be more diligent about monitoring for spam, negative comments, requests for customer service, and feedback – even the positive stuff! Furthermore, the new Facebook changes will enable more outside content to be consumed through (aka inside) the Facebook interface, making it difficult for businesses and brands to standout or drive visitors to other sites such as squeeze pages, online shopping carts, and company web sites.

It’s important to mention that these changes have been made with two intentions: 1) return Facebook to a “profile” driven site opposed to a constantly updating wall stream, and 2)encourage more 3rd party applications, which will increase the amount of data Facebook can collect from users about behaviors, trends, location, and more.

This brings about a slew of privacy concerns, but it’s nothing new. Facebook has tried to get ahead of this issue (finally) by adding more upfront sharing controls. However, these do not prevent Facebook from tracking your movement and activity on the site. The reason Facebook has made so many changes is to attempt to thwart off the growth of Google+, which is another new social media site now available to the public.

However, with less the 50 million Google+ users, Facebook is still king. The fraction of defectors away from Facebook (and there are some) is pithy compared to its remaining 700 million strong. (You may not like the government, but you haven’t left the country. Same applies to Facebook, where the cost to uproot and seek new beginnings – while abandoning your followers – is much too high.)

In summary, the Facebook changes are going to affect your business and brand whether you are a Facebook novice, elite user, or not even a member. Because so much of what goes on online happens in the space of Facebook (80% of web use in the US is for social media and blogs) it’s impossible to escape it.

The best move now is to accept its value in doing business, and in lieu of becoming an expert on the ins and outs of how it works, trust a professional to navigate your business through the Facebook landscape. You’d want a plumber to fix your pipes, a carpenter to build your deck, and a mechanic to tune your car’s motor.

Why would you want fate to manage your business on Facebook?

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Special Tuesday Word of Mouth – What I Did on Summer Vacation – August 9, 2011

August 9, 2011 at 6:00 am | Posted in Blog | Leave a comment
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Word of Mouth – August 9, 2011


What I Did on Summer Vacation

 

Ok, summer is nowhere near over. But, it’s always fun to share stories – especially ones that have surprises. The first part of my story certainly came as a surprise right away. I was walking out of a local grocery store and noticed a large truck parked near my vehicle and a man standing close by, clearly waiting for someone.

It turned out he was waiting for me. 

I had never met this person and it was apparent from his face he wasn’t in the best of moods.

“Excuse me,” he directed toward me as I approached. “Is this your vehicle?” He pointed toward my SUV – the Hamptons Creative roaming office and doggie mascots Scout and Lulu’s taxi I call Lady Liberty.
 
“It is,” I said.
 
“Well,” the man began to confess, “I backed into it with the hitch on my truck.”
 
Sure enough, Lady Liberty had sustained quite a thwack. This man, however, is the surprise. He had waited quite a while in that parking lot for me to come out. Not only did he apologize profusely, he gave me all the information for a great local auto-body shop and said he’d pay for the whole repair.
 
The auto-body shop has been in the area for years and has remained family owned the entire time. Not only did they restore Lady Liberty’s outside damage, they took it to a car wash to clean up the mascot’s left behind fur from earlier in the day! The shop also tuned my radio to 88.3 WPPB-FM – my favorite AND their favorite station. (Hamptons Creative Group coincidently underwrote WPPB’s Facebook page, which led to a great conversation on how even old, established local businesses are using Facebook and other social networking sites to reach customers.)
 
We typically hear stories of coming out to the parking lot to find damages with no one takingLady Liberty restored to glory. responsibility and auto-body shops making a bad condition worse. Responsibility and going a step beyond make quite an impression.
 
It’s important to make those impressions both in the physical world and in virtual settings such an your online presence. It’s the best way to turn surprises into success stories.

Ask me how I can help you tell your success story.
 
Look for the part two of my story later this month to find out what I mean by “hail storms and top-secret tomatoes.”

Linda Miller, CEO
Hamptons Creative Group


Remember to sign up this month to receive our special Comprehensive Guide to LinkedIn!

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August 2011 Newsletter – Creative Thought Matters

August 2, 2011 at 6:00 am | Posted in Newsletter | Leave a comment
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Creative Thought Matters - the Monthly Newsletter from Hamptons Creative Group

August ’11 Newsletter – Creative Thought Matters
 

Message from the Alchemist

 

This month, I get to talk about two favorite things: Facebook and dogs. The two seemingly unrelated things have made a fabulous connection! Through Facebook I met Lisa Hartman. With her partner Carol Saxe, Lisa’s creating a coffee table book, Hampton Dogs, about, you guessed it, the canines of the Hamptons. Featuring (mostly) photos of dogs adopted from local shelters. A portion of the proceeds from the project supports those same local animal shelters. The shelter population swells at the end of the summer season here, as it does in many resort areas, when owners leave their pets of convenience behind.

After seeing Facebook posts and photos of my dogs Lulu and Scout (both rescues), Lisa sent me – well, Lulu and Scout really – an invitation! The pups performed like super models! Many of you know that Fred and Ginger, my brother Jim’s dogs are also rescue dogs that I found running wild along a local road. So we’re even more excited about Hampton Dogs, and look forward to its publication in December. Please support the project by contacting Lisa at 786-942-7387, or Lisa@LisaTheDogTrainer.com!

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Heard Around the Cooler
 

Linda attended HEAT, a presentation of the Ellen Hermanson Foundation Charity to support breast cancer awareness. She was able to reconnect with Kathie Lee Gifford, who was honored at the event along with Kim Cattrall and Hoda Kotb.
 

Linda provided professional home services to Kathie Lee many years ago, focusing on creating a welcoming environment of comfort. Kathie Lee expressed how she is using those same principles to drive her own work today.

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IN THIS ISSUE


  Message from the Alchemist
  Around the Cooler
  Beach Booty

  Success Stories

  On the Horizon

  Announcements

OTHER NEWS

Thank the heavens for our Hamptons bays, ponds, beaches, and waterways. And for the fantastic weather this summer that allows us to enjoy them. The water’s packed everywhere in the Hamptons, especially compared to the last few years.

That’s what we’ve been hearing around the Cooler this summer. What are you hearing? Share it on the Hamptons Water Cooler, the Hamptons-exclusive networking site.

EMAIL THIS TO A FRIEND

Read the July 2011 Newsletter

Full Archives

Our Website

 

    
   

Beach Booty: Tips from Hamptons Creative Group

 

Give back passionately. No matter what your day job, one of the best ways to incorporate Hoda Kotb and Kathie Lee Gifford at HEAT.passion into your life is to volunteer your time and talent. If you love animals, volunteer to work at a nature center, zoo or animal rescue center. If you love science, donate your time to a hospital or science museum. Give yourself and your employees time off for community service to explore a hidden passion. Sharing your passion makes connections that enrich you and others.

Want to share your passion with the world? Let Hamptons Creative Group help you open up new ways of sharing what gets you going in the morning!
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Success Stories

 

Four people we love working with shared their vast knowledge in our July webinar series, Conversations with the Experts. Donna Amos, Natasha Allrich, Kelly Koepke and David White all contributed their unique perspective on finding and serving big money clients, how to turn fizzle to sizzle in your business communication, and how to make the most of your online presence.

Natasha and Kelly both offered special bonuses to webinar participants, which also saw folks flocking to their sites to learn more. We’re so excited for the success of the series that we can’t wait to plan the next one!
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On the Horizon

 

Want to learn how to make LinkedIn an easily digestible part of your social media menu? We took this business focused section of our recent North Fork Chamber of Commerce presentation and turned it into a special guide on to how get the most from your networking efforts on this important social media site. Get your guide free right here: Comprehensive Guide to LinkedIn

So, what’s on your horizon? Let us know your challenges and we’ll help you make the changes toward your own success story.
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Announcements

 

The 4th Annual Have A Heart Volleyball Tournament on August 18 benefits those less fortunate in our community through the Have A Heart Community Trust. Linda’s a former board member, so we have a special place in our hearts for this event.

Have you seen the latest Solopreneur Solutions Magazine? Did you see our full page ad? Special thanks to Donna Amos (founder of the magazine) for her generosity. Our ad runs through the end of the summer. With a circulation of more than 7200, this is excellent exposure for our unique branding alchemy. 
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Hamptons Creative Group Blog

 

Following our social media and marketing adventures? You did if you read Word of Mouth. Each week, we’re keeping the conversation flowing and staying connected with the things, people, places and happenings that spark our creativity. Stay connected.
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  (631) 283-2776 | http://www.hamptonscreative.com | info@hamptonscreative.com
Copyright © 2011 Hamptons Creative Group. All Rights Reserved.

Word of Mouth June 23, 2011 – Conversations with the Experts

June 23, 2011 at 6:00 am | Posted in Blog | Leave a comment
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Hamptons Creative Group - Word of Mouth Blog

Word of Mouth – June 23, 2011


Conversations with the Experts


Last night we enjoyed a spectacular evening at Bedell Cellars to support the Parrish Art Museum. As you can imagine, there were plenty of conversations with influential business leaders.

Whether we were talking with old friends or networking with new acquaintances, the conversations — real word of mouth in action — helped build better relationships and share new ideas.

With that spirit in mind, CEO Linda A.B. Miller took a quick break from shaking hands to record this special invitation for you to join us on our upcoming webinar series, Conversations with the Experts. (Click the video image below to watch.)

 (Yes, that was a live steel drum band playing in the background!) 

You’ll find all the information on how to sign up starting July 1st.

What’s a webinar? It’s like going to a workshop or seminar, only you hear, see and interact with the facilitators and other attendees on your computer or other internet and camera-enabled device.

The webinar series will be held on the last three Thursdays in July with a different topic and expert guest each time. We’re bringing outside marketing, SEO and social media leaders from different parts of the U.S. and overseas to discuss key ways to boost business.

This incredible webinar series has already generated a sizable buzz because businesses are looking for ways to grow without shattering the budget.

Our own Matthew Iscoe, Mission Controller and Donna Amos, Inspirer of Possibilities (our resident business coach), will moderate the series, which will cover:

 • How to turn typical conversations into new high-paying clients
 • How to transform spoken conversations into sparkling written pieces
 • How to chisel on-line conversations into revenue
 
Participation in the webinar series includes access to the recorded sessions, too.

Want to secure your place on the webinar series? Learn how to preregister by calling us at 631-283-2776 before June 28th! As a bonus for those who register early, we’ll give you one-time access to our client-only webinar next week.

SUBSCRIBE TO HAMPTONS CREATIVE GROUP BLOG HERE

 

Hamptons Creative Group

 

 

Word of Mouth April 14, 2011 Outsourcing

April 14, 2011 at 6:00 am | Posted in Blog | Leave a comment
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Hamptons Creative Group - Word of Mouth Blog

Word of Mouth – April 14, 2011

Outsourcing

Continuing our theme of collaboration and creativity this month, it’s time to talk about outsourcing and creativity. Outsourcing creativity is about going beyond your internal resources to find the right collaborative partners. We do it all the time, as we wrote last week.

Many clients come to Hamptons Creative Group with great resources already in place for their established marketing channels: web coders, graphic designers, writers, editors and/or advertising folks. These aren’t necessarily employees – sometimes they are reliable external freelancers or agencies. When the client gets turned on to us, and sees what we can do, they add our services to their mix. We all work jointly on the client’s behalf.

Hamptons Creative Group can be a part of your collaborative team.It’s important for them to know that with us, they have access to resources beyond their own. And they have confidence that we don’t want to wrest control of anything or anyone they’ve already established. Instead, we work as a group with all the components in place. We’re not about stealing business from anyone. In fact, we love the creativity that collaborative efforts spark!

By adding elements they don’t have, or contributing to ones that need a boost, everybody wins. So don’t be afraid of working with outside people and groups, even if some of the services they provide are the same as your own resources. Only get what you need from them.


When you work with Hamptons Creative Group, we diagnose and plug the holes for you like a creative vitamin boost. Tailoring our services to what the client needs is the collaborative mindset we bring.

Who do you turn to when you need help sparking your creativity? Hamptons Creative Group loves to collaborate to jump-start our client’s brand inspiration. We’re doing that by offering our exclusive Goal Focus Sheet. With this powerful tool, you can finally turn your marketing efforts into a success story. If your success story is still waiting to be written, don’t let any more time go by.

SUBSCRIBE TO HAMPTONS CREATIVE GROUP BLOG HERE

 

Hamptons Creative Group

 

April 2011 Newsletter from Hamptons Creative Group

April 5, 2011 at 6:00 am | Posted in Newsletter | Leave a comment
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Creative Thought Matters - The Monthly Newsletter from Hamptons Creative Group

April 2011 – Creative Thought Matters

~Message from the Alchemist~

Over a recent three days, Hamptons Creative Group dived deep into the topics of communication, marketing messages and vocabulary, and branding. We brought in outside inspiration – people, speakers and thinkers – to help us rev up our creative energy. One tidbit we gleaned was that a recent study says Internet advertising has now exceeded print adverts. This confirmed that social media really is a useful tool in any business’ marketing mix.

Our clients (and you) know we’re all about collaboration and creativity. We find ideas in many places, including talking with people in person, via email and online in places like the Hamptons Water Cooler. Our collaborative community is full of creative individuals – guest bloggers, ad hoc designers, editors and subject experts – who spark our inspiration and refresh our thinking.

The real lesson from our three days of creativity immersion? We don’t always have to do everything by ourselves or rely only on the talent we have in house. It’s okay to reach beyond our boundaries for resources, ideas and help. We find that our own creativity gets a boost by collaborating with others. Yours will, too.


~Heard Around The Cooler~

Looking for an example of how businesses collaborate? Look no further than the Hamptons Water Cooler. This past weekend, Fast-teks of Long Island’s East End teamed up with Watermill Cupcake Company to offer “Tech and a Cupcake Day.” In addition to the delicious cupcakes, specialty baked goods, and gourmet coffees, Fast-teks certified computer technicians were on-hand providing a free diagnostic evaluation for customers’ PCs.

While we may not think of sweet treats and technology going together, this event is a great example of how creative collaboration can work to serve the interests of customers. How do you team up in the Hamptons? Visiting the Hamptons Water Cooler is one way to start.


~Beach Booty: Tips from Hamptons Creative Group~

Magazines, websites and newspapers overflow with stories and images of people, items, places

and experiences that might spark your creativity or lead to a promising collaboration. Over the next few weeks, clip stories that motivate you and save them in a creativity folder to browse for inspiration. If you’re a visual person, group favorite images together on a vision board – a collage of inspiring images. When you surround yourself with images of what you want, you will be more likely to find those people, places, experiences and things in real life.


Need help sparking your creativity? Let Hamptons Creative Group help you spark your marketing idea machine and jump start your brand inspiration.


~Success Stories~

Hamptons Creative Group can’t stop talking about Joshua’s Place, a beautiful, non-profit wellness retreat center eager to spread the word about their services and location. But they had no social media presence and no way to reach their potential customers beyond an obsolete mailing list. They turned to us to appeal to a new audience who couldn’t see their physical location (prominent signage is prohibited there).

We’re putting them on the right path to savvy social media marketing by creating and maintaining their presence, exploding awareness about them, and beefing membership ranks exponentially and quickly with our expertise in marketing and branding.


~On the Horizon~

How was the 1st quarter of business? Is your branding aligned? Are you reaching your target market? Have you already abandoned your plan? Ready for Your Success Story?

Make now the time you reach your goals! Starting with the exclusive Goal Focus Sheet. With this powerful tool, you can finally turn your marketing efforts into a success story.

There’s time remaining to make 2011 a banner year. Businesses and Solo-preneurs can get sidetracked, missing out on the important opportunities and trends that enable some to stand apart from the competition.

Hamptons Creative Group cares about helping others create success stories. If your success story is still waiting to be written, don’t let any more time go by. The Goal Focus Sheet is the first step you can take today to reach your goals.

So, what’s on the horizon? Let us know your challenges and we’ll help you make the changes toward your own success story.


~Announcements~

Linda has contributed a chapter to a new e-book about collaboration, edited by Corporate Fugitive Sherri Garrity. More details soon!

Thanks to everyone who helped us make the events leading up to our Relay 4 Life team walk a great success, including Ladies Night at Rose Jewelers. Hamptons Creative Group contributed much of the design/promotion work for team Walk With Me’s community fundraising events as a participant (Linda walked) and media/marketing/branding partner.

Hamptons Creative Group teams up with GalTime.comLinda and Hamptons Creative Group are the new Hamptons Ambassador for online community Galtime.com. We’re already connected to everyone, and we’re now the people on the ground providing an in person presence at Galtime events, as well as expertise, blog posts and other resources to this site that appeals not only to women in the Hamptons, but women planetwide. A bonus is that we get network with ambassadors in 27 other cities (so far), and team up with local TV and radio to promote the site.


~Hamptons Creative Group Blog~

Did you navigate the blustery changes of March? Did you see Sherri Garrity’s guest blog about the changing way business gets done? You did if you follow our blog, Word of Mouth. Each week, we’re keeping the conversation flowing and staying connected with the things, people, places and happenings that spark our creativity. Are you connected?

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Word of Mouth Feb 24, 2011 Guest Blogger David White

February 24, 2011 at 6:01 am | Posted in Blog | Leave a comment
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Word of Mouth – February 24, 2011

Guest Blog Post: David White and Connections

We asked David White of Weboptimiser to be our inaugural guest blogger this week. A brilliant, and no kidding, former rocket scientist, David’s turned his amazing brain to the world of search engine optimization and helping others ensure that their online marketing gets found.

We’re proud to know him and excited about the work Hamptons Creative Group and Weboptimiser will create together.

Here’s David’s take on making connections in our increasingly related planet.

Experiences

Well, conversations to me most often describe experiences and there is nothing better than real life experiences to draw upon for conversation. So I have a couple of recent experiences that occurred (and are re-occurring) from just the last few weeks.

It really is all about the experiences that you have in life that make the difference. I found myself in Orlando and I happened to have the experience of being in the audience of the Brian Tracy show, someone that I had long admired since I started my career in sales. He taught me, amongst other things, the principle of rapport.

Brian’s keynote presentation, his content, and message were as poignant as ever, and honed to the bone, perfect. I even managed to record snippets on my mobile phone. From that experience I created a very short video.

Connections

Well, would you know! I was invited from the audience to be interviewed by Brian. That interview is scheduled to be shown on broadcast television in the next few weeks. You fortunate readers get a sneak peek, below, of what I do and how I do it. But really, the attraction is Brian.

On getting home to the UK, I discovered I had been awarded a Golden Quill Award, to be given to me at the Best-Seller’s Summit and Awards Ceremony in New York City. That’s where I met Linda Miller-Zellner, a fellow award winner, great conversationalist and fellow Brian Tracy fan. And that’s how Linda and I connected. If I hadn’t connected with Brian Tracy, I would never have been asked to be a guest blogger for Hamptons Creative Group.

The Video

Arguably Brian’s the BEST guy in the world at helping you achieve your business goals faster than ever before. He is a best selling author too, like me. He has been doing what he does for years and years, like me, too. You can see him online, now, it’s free, no registration required and you will see me giving away 101 ideas to bring traffic to your website.

(Click the image above to view the video or go here.)

We hope you’ve enjoyed David’s perspective and we thank him for contributing this week.

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Hamptons Creative Group

 

Word of Mouth Feb 3, 2011 Video as a Vehicle

February 3, 2011 at 11:36 am | Posted in Blog | Leave a comment
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Word of Mouth – February 3, 2011

Road Trip Month, Week 2
We began our Road Trip Month with the questions where are you going? and why are you going there? Without a road map to your destination, its easy to be sidetracked by interesting detours. It’s also easy to wander off the highway without a concrete reason to be going somewhere. Marketing your brand works exactly the same way.

Video as the Vehicle
One road to reaching your ideal audience is video. Video works in multiple eco-chic platforms, such as video blogging, emails with video embedded in them, and using video on your website. Video works to grab people as soon as they enter your site, open your email, or read your blog.

What Others Have To Say
Social Media Examiner said it perfectly when they introduced their how to get started in video blog last year: In the age where online reality is replacing actual reality in every facet of our lives, having virtual real estate is paramount for people to feel close(er) to you.

Video Horsepower
Using video, as SME so aptly puts it, is about humanizing your presence. People buy from people, not companies. And all things begin equal (and unequal), people buy from people they like and know. Video that captures your picture, voice, tone, sense of humor and personality brings your ideal customer closer to knowing, and thus, liking you.

Flooring It

At Hamptons Creative Group, we’re taking the first steps in driving video into our garage of transportation delivery methods – the ways we deliver our message (and those of our clients) to our customers (and theirs). We’re working with Lou Bortone, a Branding Coach and Online Visibility Expert with over two decades of experience with national brands like Fox, E! Entertainment Television, The Family Channel and NBC. Lou’s helping us turn the key and point us in the right direct on the road of video – blogging, testimonials and other message delivery methods.

 Watch us as we get up to speed in no time flat.

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