Word of Mouth – December 8, 2011 – Personal Branding

December 8, 2011 at 6:00 am | Posted in Blog | Leave a comment
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Word of Mouth – December 8, 2011

Personal Branding

On our recent whirlwind tour of the United States, we met with an established company to explore their marketing expansion needs. But they really needed our help more than a year ago – when they weren’t in the cross hairs of a takeover by a larger company looking to expand its own reach.
 
The smaller business, full of energy and entrepreneurialism, had grown beyond it’s two founding partners in ways neither had expected. Now in its 11th year, the company faced a crisis that should have been addressed months, if not years earlier. Ramping up outreach and marketing efforts now didn’t make any sense for them in the face of an attractive offer (aka: no other options) from an organization whose social media, traditional marketing and messaging machine is well oiled and steaming along.
 
They came to us too late. Perhaps our earlier assistance would have propelled them into the same league as their devourer. Perhaps we could have turned them into the ones doing the acquisition. Instead, a larger company with the foresight to turn its resources to expansion saw them as an attractive morsel. And despite everyone’s good intentions, no one can guarantee that vision of the two partners will survive the consolidation. Or whether the two partners and/or the staff will have a place in the new venture.
 
Marketing and branding isn’t just about growing your business. It’s about keeping your company on track and alive in the face of competition. It’s about bringing out the flavor of your personality to promote your service or product. It’s about enhancing your ability to, and creating strategies and channels for, facing and outpacing your competition.

Could your brand withstand a possible buy out by a larger company who sees your potential? How would you or your employees brand themselves when the business no longer exists or is swallowed up by a different one? Is your identity tied into a business that no longer exists? What have you done to separate yourself and your brand from the crowd?
 
Fortunately, Hamptons Creative Group is your co-creator in success. We recently saw a segment on 60 Minutes about how “alchemists” develop flavors that mimic, produce and promote products to a level that captures attention. That’s what we do in telling your personal and business story so that it resonates with your customers.

We explore and identify opportunities, then guide you through them systematically with strategy sessions, project management, full time marketing and branding guidance – just what you need to propel your business to success.
 
Let’s begin our co-creativeship today. You now have support from a planet-wide company of experts with your Marketing Partnership and Hamptons Creative Group.
 
Fill out our easy, no obligation enrollment form.


Read all this week’s blog posts:

Got a Book? Why Not? 
Are You Still Questioning Facebook?

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Word of Mouth – December 1, 2011 – Eye on Your Big Picture

December 1, 2011 at 6:00 am | Posted in Blog | Leave a comment
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Word of Mouth – December 1, 2011

Eye on Your Big Picture

Thanksgiving was last week in the United States (and in October for our Canadian friends). And though we’re the only two countries (that we know of) with official holidays that encourage reflection, many people around the world use the end of the calendar year to evaluate the year.
 
Which makes this the perfect time to reflect on what’s happened in the previous 11 months, and think about where you’re going in the next 12. And sometimes it takes a collaborative partner to figure out just what’s going on and what the future holds — someone who keeps the focus on the big picture. Someone who can help you figure out if you’re on the right path to realizing the dream for your business.
 
That’s where Hamptons Creative Group comes in. We strategize with clients by using co-creativeship. We hear their stories and help them communicate in ways that resonate with them AND their customers. There is nothing worse than feeling like your marketing doesn’t speak from the heart and soul – that it doesn’t represent who YOU are. No one wants a business that’s “work.” Why not aim for a joyful expression of your true essence and desire?
 
As we explore and identify opportunities, we then guide you through them step by step. This is co-creativeship. It’s beyond collaborative, beyond being partners. Nothing we do can be done without our clients’ feedback, ideas and desires.  It’s the culmination of understanding what makes your heart sing as an entrepreneur, and coupling it with the elements that make us shine: design, promotion and marketing.
 
So consider these four questions in this time of reflection:

  • What has your experience been marketing your business?
  • What would you change about your current business?
  • What are you doing to ensure your business grows in alignment with your goals?
  • How are you addressing your existing and future competition?

These are the questions we’re pondering as 2011 winds down. The most important question for you, of course, is: how can Hamptons Creative Group help you answer them? The answer: By joining us in co-creativeship.
 
Fill out our easy, no obligation enrollment form. Let’s begin our co-creativeship today, with access to and support from our planet-wide company of experts ready to sing along with you.


Read all this week’s blog posts:

Co-Creativeship Keeps You Moving
Sometimes It’s the Management
Facebook Proves Linda was Right

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Word of Mouth Daily – November 30, 2011 – Co-Creativeship Keeps You Moving

November 30, 2011 at 6:00 am | Posted in Blog | Leave a comment
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Word of Mouth Daily – November 30, 2011

Co-Creativeship Keeps You Moving

With the current economic conditions, it’s important to look at the numbers and not just the headlines. What are companies spending on marketing? Well, the median number of companies spend up to 10% of revenue on marketing. This means for every $10 taken in, $1 goes back to marketing. Of course, when you’re selling something new or rebranding, the amount is more like $4-$6 of every $10 — at least to start.

It’s important to think of these figures because they take away the excuse of “we’re in a bad economy” when it comes to your marketing budget. It’s a simple percentages game.

We’re experiencing a new societal factor that affects your marketing: the expectation of targeting. There are very few people in our society that are unaware of the collection of information on their behaviors from Facebook to credit cards to movie watching. We expect from this, in turn, offers that relate to our preferences. A message that appeals to the masses is now trite. Society wants a marketing message individualized for each member.

Today’s technology is just right to satisfy demands. Email marketing, mobile & SMS marketing, social media dashboards, web conferencing and video chat, and supporting measurement tools enable businesses to confidently budget for their marketing and satisfy societal demands. The usefulness of readily accessible technologies can actually shape how you craft your custom messages and scale your marketing dollars.

A co-creativeship with Hamptons Creative Group can help put these economic, social, and technological components together for your business. Sound like something you could use? Start here and Hamptons Creative Group will get you moving toward success.

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Word of Mouth Daily – November 22, 2011 – Google+ Pages Redux

November 22, 2011 at 6:00 am | Posted in Blog | Leave a comment
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Word of Mouth Daily – November 22, 2011

Google+ Pages Redux

It’s a little weird to call something a redux when it hasn’t been around for more than a few months. But, as we tweeted a few weeks ago, Google+ now has pages for business. This option totally changes what Google+ can do, and who would be interested in using it.

Here are seven points that make Google+ pages interesting:

  1. Google+ pages do not provide notifications, not even in the Google bar. On Facebook, you receive notifications via email, text, and the header bar.
  2. Google+ pages can’t “+1” other pages or web content where as Facebook pages retain the “like” feature.
  3. Different types of groups, businesses, and organizations can have Google+ pages. Profiles are meant for individual persons. This is very similar to Facebook.
  4. An individual must add a Google+ page to his or her Circle before the page can add that individual.
  5. Google+ pages automatically unfollow those who unfollow the page.
  6. There is no administrative sharing of Google+ pages. This seems like a major flaw.
  7. Google+ pages have yet to reach their potential and are sure to undergo changes and upgrades over the next several months.

Curious about a Google+ page for you business? Talk to us first and Hamptons Creative Group will be there for you. Also, see that red g+ button below? Give it a click and add us to your circle.

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Word of Mouth – September 29, 2011 – Guest Blogger Sharon Wolf

September 29, 2011 at 6:00 am | Posted in Blog | Leave a comment
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Word of Mouth – September 29, 2011

Guest Blogger Sharon Wolf

 

This month’s guest blogger is Sharon Wolf, Managing Director of QualiData Research, Inc. Sharon has shared so much valuable advice that it’s going to take two posts to cover it all!

Here’s Part One of her generous contribution.


Seven Tips for Marketing on a Shoestring Budget – Part 1
 

Getting Started
It is a mistake to invest any time or money in marketing before you have created a strong brand image that separates your products and/or services from your competition. Your brand image combines all of these elements:

  • Your product or services offering – its features and benefits
  • The company’s unique selling proposition
  • The firm’s logo design and all print and online marketing materials
  • Customer experiences with every aspect of your product or service – from product performance, to solving customers’ problems, to billing procedures, to follow-up customer communications, etc

Marketing on a Shoestring Budget
Once you have clearly defined and created a written description of the brand image you want customers to think of when they see your logo, marketing materials and when they visit your website, for example, you are ready to plan marketing activities.

Here are the first three low-cost but high impact ideas:

1. Write articles for a trade press and volunteer for speaking engagements at professional conferences and seminars. These activities position you and your company or firm as experts and leaders in your profession or industry. The only cost is the time you’ll need to invest in preparing articles and conference presentations. If you publish articles, post them for downloading on your website, send them to clients and prospects and also post these publications on your business’ Facebook page. (see #3)

2. Review all of your marketing materials to be sure that they all communicate a consistent and strong brand image for your company. Invite a graphic designer to evaluate your existing logo, business cards, website, brochures and all other marketing materials against your brand positioning statement. Under the guidance of a professional graphic designer, revise and update marketing materials and graphics, as needed. For advice about graphic designers, contact Hampton Creative Group’s Mission Controller Matthew Iscoe.

This is the only step of the seven steps described here that is likely to involve a financial investment. This investment, however, is critical to the updating of your brand image and is one that typically offers a great deal of value-added to your marketing efforts.

3. Consider setting-up a business Facebook page so that you can invite your customers and important prospects to become “friends” of your company. One caveat – don’t waste your time setting up a Facebook page unless you have the time and people resources to post useful content on a consistent basis or work with a company that can do it for you.

Meaningful Facebook content can include postings of such information as:

  • Industry trend tidbits
  • Brief case studies about ways you helped customers or clients
  • “How-to” advice of interest to your customers – for example, restaurateurs can post recipes, attorneys can discuss popular legal issues, physicians can offer health advice, etc.

The goal of a Facebook presence is to keep your customers and prospects involved with your brand and your company – it’s a relationship-building and relationship maintenance strategy. The same rules for meaningful content apply to the use of Twitter for brand-building.
 


Look for Part Two of Sharon’s Tips for Marketing on a Shoestring Budget in next month’s Word Of Mouth Guest Blog post.

Sharon Wolf, M.A., M.S. is a brand and product innovation consultant at QualiData Research Inc., a consultancy that provides growing companies with business-building advice grounded in marketing research findings. Sharon and her partner, Hy Mariampolski, Ph.D., operate QualiData from East Hampton, San Francisco and Park Slope. QualiData and Hamptons Creative Group often collaborate on behalf of mutual clients.

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September 2011 Newsletter – Creative Thought Matters

September 6, 2011 at 6:00 am | Posted in Newsletter | Leave a comment
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Creative Thought Matters - the Monthly Newsletter from Hamptons Creative Group

September ’11 Newsletter – Creative Thought Matters
 

Message from the Alchemist

Celebrity sightings in the Hamptons this summer have come fast and furious, almost like the hurricane we’re all cleaning up after!

At the annual Authors Night to benefit the venerable East Hampton Library, some 160 writers crowded in with avid readers, including Hamptons Creative Group’s success story Ren Dodson and Hampton Dog creator Lisa Hartman.

We saw Robert Kline, Nelson DeMille, Martin Amis and benefit chair Alec Baldwin. We talked to two hot prospects, too, each hard-working authors with new books on the market.

Christie BrinkleyThen we got our workout in with Christie Brinkley at the Wellness Center at Southampton Hospital. This event, hosted by Danskin, raised money for Ellen’s Run. Ellen’s Run supports women and families who suffer from breast cancer.

Christie looked great in her Danskin wear and we got quite a workout!
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Heard Around the Cooler
 

Everyone’s talking about wind, rain and flooding from Irene. And the Hamptons Water Cooler is about to flood over its boundaries, expanding beyond being just an online networking platform! Watch for more news coming soon.

We can tell you this: membership in the Cooler will soon require dues. So dive in now! The Hamptons Water Cooler is the online place for networking in the Hamptons. Join and interact.
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IN THIS ISSUE


  Message from the Alchemist
  Around the Cooler
  Beach Booty

  Success Stories

  On the Horizon

  Announcements

OTHER NEWS

It’s Tumble Weed Tuesday! The day after Labor Day, the Hamptons returns to off-season mode. But the fun of the summer isn’t over! There are still plenty of events that will take us right into fall. Sounds like a great blog post…

Because Hamptons Creative Group works with a planet-wide network of people, we thought it would be a great idea bring the team together as one in a virtual summit. You never know what great ideas will come from that! So, be on the lookout for something new from us soon! 
  

EMAIL THIS TO A FRIEND

Read the August ’11 Newsletter

Full Archives

Our Website

 

    
   

Beach Booty: Tips from Hamptons Creative Group

 

Follow up fast. The best time to follow up with someone you meet at a networking function, charity event or even standing in line for a latte, is directly after meeting them, while you’re still fresh in his or her mind. Never forget that networking is about building and maintaining relationships. You can go out and meet dozens of people, but what’s the point if you never keep in touch with them? Take the initiative and make the first move.
 
Struggling with using social media like LinkedIn to follow up? Let Hamptons Creative Group help you figure out how to use online networking tools to expand your brand influence.
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Success Stories

This month’s success story is small business. Getting through both an earthquake and a hurricane recently, it’s a testament to those who plan ahead for the expected and unexpected. While no one foresaw the earthquake (though we all felt it) everyone seemed to have a plan for the hurricane. And while the effects were far reaching and quite serious in many cases, there’s no doubt that because of such extensive planning the worst was avoided.

As we spoke with our clients following the storm, it was clear that there were a many great things still on their minds. After some careful questions and some encouragement, we were able to help them regain focus and start planning once again. Marketing is a continuous process, so it’s ok to look for help from an outside group. You never know what great things you’ll uncover about yourself, your goals, and your success.
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On the Horizon

What do you keep in your marketing backpack? A web plan? A branding guide? Communications coaching?

What you need to have in your marketing backpack is a Marketing Makeover Ultimate binder. Built just for you by Hamptons Creative Group, the Marketing Makeover Ultimate is the tool you need to ace business growth.

Let everyone else go “back to school” this season. All you need for success is a Marketing Makeover Ultimate. Be one of the first 50 applicants in September and you’ll receive a $550 credit toward your Marketing Makeover Ultimate. That’s just another way for you to be ahead of the class. Click here to start now.
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Announcements

Hamptons Creative Group reaches further than you might think! We’ve used some interesting marketing techniques for clients recently. These included site-specific PPC campaigns that focus on qualified potential customers. We set target parameters and budgets to maximize ROI.

Another great tool we’ve deployed is QR code stamping. These useful icons enable viewers to get specific information on to their cell phones, whether it be special offers, directions, or an application.

Have questions about what Hamptons Creative Group can concoct for you? Don’t be shy, just ask!
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Hamptons Creative Group Blog

Do you know how to get the electricity flowing between you and your prospective customers? You did if you read Word of Mouth. Each week, we’re keeping the conversation flowing and staying connected with the things, people, places and happenings that spark our creativity. Stay connected.
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  (631) 283-2776 | http://www.hamptonscreative.com | info@hamptonscreative.com
Copyright © 2011 Hamptons Creative Group. All Rights Reserved.

Word of Mouth – March 3, 2011 Spring Changes

March 3, 2011 at 6:00 am | Posted in Blog | Leave a comment
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Word of Mouth – March 3, 2011

Spring Changes

Spring is almost here at Hamptons Creative GroupWherever you are in the Northern Hemisphere, spring is almost upon us (though you wouldn’t know that from the wintry weather hanging on here in New York). So, as we “March into spring,” we’re thinking about changes – time changes, changes in the business climate, changes around the world, and changes in how messages are delivered to key audiences.

We’re also thinking about what those changes mean.

Global ChangesGlobal Change - social media is playing a big part.

Social media recently played a huge role in the change happening in the Middle East. Facebook and other social media sites linked many Egyptians who otherwise would not have connected to start a grassroots revolution, literally!

More people than ever have now heard about this thing called social media and how it can absolutely affect governments planet-wide. Social media has cemented itself as a movement that’s catapulting communication at a rapid pace.

Business Changes

Facebook is changing how businesses reach their audience, too. A new format goes live for all pages on March 10. The new layout has many scratching their heads, though. What will the changes mean for your current content? How do you manage the changes? What does the new photo display mean for your marketing? Why are some wall posts hidden from view?

Change Ahead! One way to familiarize yourself with the rapid pace of change is to ask an expert.On her recent road trip, Linda heard from so many people  about their frustrations in trying to figure out all the changes by themselves. As an independent business person or solo-preneur, one way to familiarize yourself with the rapid pace of change is to ask an expert. That’s what we do! We are your social media experts.

At Hamptons Creative Group, we want to help you change up your marketing and branding strategies to match the accelerated pace of your business. We’ve compiled social media and email marketing best practices and strategies for you, too.

Join the revolution and leap ahead of your competitors.

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Word of Mouth Oct 28, 2010 – Move It!

October 28, 2010 at 10:45 pm | Posted in Blog, Uncategorized | 2 Comments
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WORD OF MOUTH FROM HAMPTONS CREATIVE 

Move It!

Word of Mouth | Hamptons Creative Group BlogLast week, I talked about The Mother of All Tag Sales, and how freeing it was to let go of stuff. Stuff that was weighing me down – literally and figuratively.

Continuing that theme, the elimination of the unnecessary, is a big part of my life these days. Streamlining my life, beginning with the accrued possessions that no longer serve me, has begun. Next up, selling the house that no longer serves me, either.

Letting go, especially in business, can be hard, though. I know it’s hard for me. Seeing the big picture – the picture of how I want my business to operate – really helps when I evaluate what’s serving me and what’s not. Is this process I’ve been using to do a business function still the best process? Or does it seem good simply because it’s familiar?

We’ve been testing several new ways to do our business better recently, and finding that some are great, and some leave a lot to be desired. We know that when we find the best ones, we’ll be streamlined and as agile as eels! We firmly believe, as does Seth Godin, that we need to “organize for joy” – giving our people the freedom (and yes, the expectation) that they will create, connect and surprise.



Scan me up Scotty
Recently, we added a business tool that we love, because we’re http://hamptonscreativegroup.mowbi.com/as addicted to our mobile devices as you are. We’re finding they can do more and more every day! In fact, see this funky black and white box with the geometric shapes on it? You’ve probably seen them in magazines, on billboards or retail stores. It’s a QR 2D matrix barcode readable by QR (quick response) scanners, which are found in most of our camera phones and smart phones. Grab an app from your carrier’s site, point at the box and scan away. You’ll be taken to a special site just for mobile users. Scan our QR code, and receive our exclusive complimentary e-book on social marketing. Pretty cool huh?

If you don’t have a smart phone, just click the box. You’ll get to the same place, and can access the e-book there, too.

We’re discovering new areas of mobile marketing everyday, and hope you’ll continue the journey with us, staying ahead of the curve with branding, marketing and social messaging. Hamptons Creative Group keeps the good stuff flowing, and can help you figure it out for your business, too.

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Word of Mouth Oct 21, 2010 – Tag Sale

October 21, 2010 at 10:08 am | Posted in Blog, Uncategorized | Leave a comment
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WORD OF MOUTH FROM HAMPTONS CREATIVEThe Mother of All Tag Sales

Did you hear about The Mother of All Tag Sales last weekend? Even if you didn’t, our marketing strategy worked! We wanted to get as many people as we could talking about this ultimate, can’t be missed, once in a lifetime, mother of all tag sales.

Did you sneak a peak ?
We blasted it out in our newsletter, we talked about it on our social media sites. We wrote a blog post about it. We even corralled a camera crew to talk about how to find better owners for the contents of a house that’s still for sale, even though the owners still live in it! The real estate broker sent out a press release – this 3-day tag sale was a great 3-day open house opportunity for potential buyers, too!

It’s your time to streamline
Yep, the end all estate sale without the necessity of anyone dying, orchestrated by professional tag sale coordinators Move It Out. They, in turn, partnered with the film crew to capture all the happenings from scribbling prices on stickers to final charity haul away. The plan is to streamline my life, starting with the accrued possessions that no longer serve me.

Try it, you’ll love it
The result? We sold a bunch of stuff, cleaned out the attic, prepared the house for staging, and lifted a huge psychic burden off my mind. I never knew how much the accumulated stuff of years was weighing me down – literally and figuratively!

Back to the future with Hamptons Creative
Now forward to the future, including a series of upcoming posts on mobile messaging. We’re as addicted to our mobile devices as you are, and learning to do more and more with them. Beginning next week, learn how we’re implementing mobile marketing to keeps Hamptons Creative Group and you on the cutting edge. Because it’s all about connecting, wherever and however our ideal clients want to be reached.

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When Bleep Happens

October 14, 2010 at 2:02 pm | Posted in Blog, Uncategorized | Leave a comment
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WORD OF MOUTH FROM HAMPTONS CREATIVE

When Bleep Happens

Employee illness, the death of a loved one, a new employee taking another job on his second day with us. These are all obstacles we at Hamptons Creative Group have overcome lately. No, we aren’t kidding about the job thing, either.

How do you go with the flow when *%$&* happens? What is the message the universe is sending? The message we received was that we needed to take a breath, review our goals, and become even more resourceful that we already were. And to acknowledge that as lovely as our plans are, they must also be flexible enough to change at a moment’s notice.

What I’ve come to realize is that everyone could cultivate a little more resilience. Instead of complaining about the hurdle we’ve run up against, how about stepping up and into our own power?
Are some expecting to succeed without much effort? The effort can be fun if you insist that be part of the equation (btw, it’s our mantra at Hamptons Creative Group). So, remain teachable, you’ll be amazed with the outcome. Certainly, you’ll succeed for the lesson!

Are some expecting to succeed without much effort?  The effort can be fun if you insist that be part of the equation (btw, it’s our mantra at Hamptons Creative Group).  So, remain teachable, you’ll be amazed with the outcome. Certainly, you’ll succeed for the lesson!

So what do we do when *%$&* happens? We at Hamptons Creative Group *$@#ing get over it! What do you do?

Tried something with your branding, marketing or social media marketing that just didn’t work? Look to us at Hamptons Creative Group. As your marketing concierge, we’re ready to connect you to your ideal audience by creating visibility and enhancing your image. We use all the tools in our toolbox – both traditional and new media, including mobile messaging.

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