Word of Mouth – December 8, 2011 – Personal Branding

December 8, 2011 at 6:00 am | Posted in Blog | Leave a comment
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Hamptons Creative Group - Word of Mouth Blog

Word of Mouth – December 8, 2011

Personal Branding

On our recent whirlwind tour of the United States, we met with an established company to explore their marketing expansion needs. But they really needed our help more than a year ago – when they weren’t in the cross hairs of a takeover by a larger company looking to expand its own reach.
 
The smaller business, full of energy and entrepreneurialism, had grown beyond it’s two founding partners in ways neither had expected. Now in its 11th year, the company faced a crisis that should have been addressed months, if not years earlier. Ramping up outreach and marketing efforts now didn’t make any sense for them in the face of an attractive offer (aka: no other options) from an organization whose social media, traditional marketing and messaging machine is well oiled and steaming along.
 
They came to us too late. Perhaps our earlier assistance would have propelled them into the same league as their devourer. Perhaps we could have turned them into the ones doing the acquisition. Instead, a larger company with the foresight to turn its resources to expansion saw them as an attractive morsel. And despite everyone’s good intentions, no one can guarantee that vision of the two partners will survive the consolidation. Or whether the two partners and/or the staff will have a place in the new venture.
 
Marketing and branding isn’t just about growing your business. It’s about keeping your company on track and alive in the face of competition. It’s about bringing out the flavor of your personality to promote your service or product. It’s about enhancing your ability to, and creating strategies and channels for, facing and outpacing your competition.

Could your brand withstand a possible buy out by a larger company who sees your potential? How would you or your employees brand themselves when the business no longer exists or is swallowed up by a different one? Is your identity tied into a business that no longer exists? What have you done to separate yourself and your brand from the crowd?
 
Fortunately, Hamptons Creative Group is your co-creator in success. We recently saw a segment on 60 Minutes about how “alchemists” develop flavors that mimic, produce and promote products to a level that captures attention. That’s what we do in telling your personal and business story so that it resonates with your customers.

We explore and identify opportunities, then guide you through them systematically with strategy sessions, project management, full time marketing and branding guidance – just what you need to propel your business to success.
 
Let’s begin our co-creativeship today. You now have support from a planet-wide company of experts with your Marketing Partnership and Hamptons Creative Group.
 
Fill out our easy, no obligation enrollment form.


Read all this week’s blog posts:

Got a Book? Why Not? 
Are You Still Questioning Facebook?

SUBSCRIBE TO HAMPTONS CREATIVE GROUP BLOG HERE

 

Word of Mouth – December 1, 2011 – Eye on Your Big Picture

December 1, 2011 at 6:00 am | Posted in Blog | Leave a comment
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Hamptons Creative Group - Word of Mouth Blog

Word of Mouth – December 1, 2011

Eye on Your Big Picture

Thanksgiving was last week in the United States (and in October for our Canadian friends). And though we’re the only two countries (that we know of) with official holidays that encourage reflection, many people around the world use the end of the calendar year to evaluate the year.
 
Which makes this the perfect time to reflect on what’s happened in the previous 11 months, and think about where you’re going in the next 12. And sometimes it takes a collaborative partner to figure out just what’s going on and what the future holds — someone who keeps the focus on the big picture. Someone who can help you figure out if you’re on the right path to realizing the dream for your business.
 
That’s where Hamptons Creative Group comes in. We strategize with clients by using co-creativeship. We hear their stories and help them communicate in ways that resonate with them AND their customers. There is nothing worse than feeling like your marketing doesn’t speak from the heart and soul – that it doesn’t represent who YOU are. No one wants a business that’s “work.” Why not aim for a joyful expression of your true essence and desire?
 
As we explore and identify opportunities, we then guide you through them step by step. This is co-creativeship. It’s beyond collaborative, beyond being partners. Nothing we do can be done without our clients’ feedback, ideas and desires.  It’s the culmination of understanding what makes your heart sing as an entrepreneur, and coupling it with the elements that make us shine: design, promotion and marketing.
 
So consider these four questions in this time of reflection:

  • What has your experience been marketing your business?
  • What would you change about your current business?
  • What are you doing to ensure your business grows in alignment with your goals?
  • How are you addressing your existing and future competition?

These are the questions we’re pondering as 2011 winds down. The most important question for you, of course, is: how can Hamptons Creative Group help you answer them? The answer: By joining us in co-creativeship.
 
Fill out our easy, no obligation enrollment form. Let’s begin our co-creativeship today, with access to and support from our planet-wide company of experts ready to sing along with you.


Read all this week’s blog posts:

Co-Creativeship Keeps You Moving
Sometimes It’s the Management
Facebook Proves Linda was Right

SUBSCRIBE TO HAMPTONS CREATIVE GROUP BLOG HERE

 

Word of Mouth Daily – November 29, 2011 – Sometimes It’s the Management

November 29, 2011 at 6:00 am | Posted in Blog | Leave a comment
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Hamptons Creative Group - Word of Mouth Blog

Word of Mouth Daily – November 29, 2011

Sometimes It’s the Management

When we start working with clients, especially in a co-creativeship, sometimes it is apparent (to us) that there’s a management concern in addition to a marketing need. Management and leadership are difficult skills. They require just as much thought, planning, and execution as any marketing plan.

While Hamptons Creative Group is not a management consulting firm in the traditional sense, we do provide aspects of such services to small businesses.

Some of these include marketing project management, competitor and market analysis, and working with other groups — like customer service specialists — to train employees.

When we think about leadership as it relates to marketing, it’s interesting how they each have the same core characteristics. In a recent New York Times interview with Electronic Arts’ CEO John Riccitiello, Riccitiello makes some key points about leadership that we make about marketing.

The CEO shares the following success factors to leadership (and Hamptons Creative Group shares the comparative elements in marketing success):

  • Paint a picture of the way it’s supposed to work (have a marketing vision and plan)
  • Be incredibly consistent (brand ubiquitously across all channels)
  • Really listen to the people (know the market and your customers through research & analytics)
  • Be absolutely genuine (heart-felt products and services resonate in a marketing message)
  • Be passionate about greatness in your products/services (have something worthy of marketing)

Can you think of any other similarities? Share them with us and Hamptons Creative Group can help fuse your leadership and marketing success.

SUBSCRIBE TO HAMPTONS CREATIVE GROUP BLOG HERE

Word of Mouth – November 3, 2011 – Co-CREATIVEship

November 3, 2011 at 6:00 am | Posted in Blog | Leave a comment
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Hamptons Creative Group - Word of Mouth Blog

Word of Mouth – November 3, 2011

Marketing Co-Creativeship

What has your experience been marketing your business? What would you change about your current business? What are you doing to ensure your business will grow in the new year? What about your existing and future competition?
 
These are the questions we’re pondering through November and into 2012. Something else for you to consider is: how can Hamptons Creative Group help you answer them?
 
As a co-creator in success with our clients, we are their professional strategists. We hear their stories and help them communicate in ways that resonate with them AND their customers. There is nothing worse than feeling like your marketing doesn’t speak from the heart and soul – that is doesn’t represent who YOU are as the business owner. That’s how business ventures turn into work instead of joyful expressions of their owners’ true essence and desires.
 
When Hamptons Creative Group explores and identifies opportunities for clients, we then guide them through the options step by step. We call this a marketing partnership. But really, it’s a co-creativeship, because nothing we do can be done without our clients’ feedback, ideas and desires. It’s beyond collaborative, beyond being partners. It’s the culmination of understanding what makes your heart sing as an entrepreneur, and coupling it with the elements that make our hearts sing: marketing, design, and promotion.
 
And it’s just what you need to propel your business to success. So, take a deep breath and calm your mind. You now have support from a planet-wide company of experts with Hamptons Creative Group whose goals are to sing your song in unison.
 
So fill out our easy, no obligation enrollment form and let’s begin our co-creativeship.

SUBSCRIBE TO HAMPTONS CREATIVE GROUP BLOG HERE

 

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