Word of Mouth Daily – December 5, 2011 – Are You Still Questioning Facebook?

December 5, 2011 at 6:00 am | Posted in Blog | Leave a comment
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Word of Mouth Daily – December 5, 2011

Are You Still Questioning Facebook?

There are still some businesses that ask, “Why should I be on Facebook?” The answer is short and sweet, so we hope this helps.

Facebook, aside from being a way to interact with your most passionate fans and customers, aside from being a way to hold contests, provide coupons, push promotions, and showcase your products/services, aside from being a platform to integrate your web-produced content like your blog, photos, and other social media (i.e. Tweets), aside from being a way to announce events and manage guest lists, and aside from being a way to feature your business’ team members, joint ventures, and partners, Facebook boosts your web search visibility.

It’s that straight-forward.

Facebook is an SEO machine for your business. Of course, you have to be using it correctly. That can be done by managing your content actively, optimizing your custom textual areas, interlinking your Facebook page, and utilizing your key word list.

You don’t have to do it all yourself. Hamptons Creative Group helps businesses get the most from Facebook with our Facebook marketing service and social media bundle package. Start here and Hamptons Creative Group will make Facebook work for you.

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Word of Mouth Daily – November 30, 2011 – Co-Creativeship Keeps You Moving

November 30, 2011 at 6:00 am | Posted in Blog | Leave a comment
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Word of Mouth Daily – November 30, 2011

Co-Creativeship Keeps You Moving

With the current economic conditions, it’s important to look at the numbers and not just the headlines. What are companies spending on marketing? Well, the median number of companies spend up to 10% of revenue on marketing. This means for every $10 taken in, $1 goes back to marketing. Of course, when you’re selling something new or rebranding, the amount is more like $4-$6 of every $10 — at least to start.

It’s important to think of these figures because they take away the excuse of “we’re in a bad economy” when it comes to your marketing budget. It’s a simple percentages game.

We’re experiencing a new societal factor that affects your marketing: the expectation of targeting. There are very few people in our society that are unaware of the collection of information on their behaviors from Facebook to credit cards to movie watching. We expect from this, in turn, offers that relate to our preferences. A message that appeals to the masses is now trite. Society wants a marketing message individualized for each member.

Today’s technology is just right to satisfy demands. Email marketing, mobile & SMS marketing, social media dashboards, web conferencing and video chat, and supporting measurement tools enable businesses to confidently budget for their marketing and satisfy societal demands. The usefulness of readily accessible technologies can actually shape how you craft your custom messages and scale your marketing dollars.

A co-creativeship with Hamptons Creative Group can help put these economic, social, and technological components together for your business. Sound like something you could use? Start here and Hamptons Creative Group will get you moving toward success.

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Word of Mouth Daily – November 28, 2011 – Facebook Proves Linda was Right!

November 28, 2011 at 6:00 am | Posted in Blog | Leave a comment
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Word of Mouth Daily – November 28, 2011

Facebook Proves Linda was Right!

Linda, our CEO and Chief Brand Alchemist, has a saying: “There are only four people in the world.” She means that we’re all connected and serve a role in each other’s lives. Linda should know. Afterall, her natural strength is making connections.

But only four people? That seems like too few.

Well, leave it to Facebook to prove Linda correct. The Facebook Data Team posted a note on Facebook last week describing the results of two studies done in conjunction with the Università degli Studi di Milano. And the conclusion? According to their findings:

We found that six degrees actually overstates the number of links between typical pairs of users: While 99.6% of all pairs of users are connected by paths with 5 degrees (6 hops), 92% are connected by only four degrees (5 hops).

Image how this works for your business. You are 4 degrees away from making any connection you need. Read the full Facebook note here.

Intrigued by the power you wield? Talk to us about it and Hamptons Creative Group will start you off on making the right connections.

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Word of Mouth Daily – November 22, 2011 – Google+ Pages Redux

November 22, 2011 at 6:00 am | Posted in Blog | Leave a comment
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Word of Mouth Daily – November 22, 2011

Google+ Pages Redux

It’s a little weird to call something a redux when it hasn’t been around for more than a few months. But, as we tweeted a few weeks ago, Google+ now has pages for business. This option totally changes what Google+ can do, and who would be interested in using it.

Here are seven points that make Google+ pages interesting:

  1. Google+ pages do not provide notifications, not even in the Google bar. On Facebook, you receive notifications via email, text, and the header bar.
  2. Google+ pages can’t “+1” other pages or web content where as Facebook pages retain the “like” feature.
  3. Different types of groups, businesses, and organizations can have Google+ pages. Profiles are meant for individual persons. This is very similar to Facebook.
  4. An individual must add a Google+ page to his or her Circle before the page can add that individual.
  5. Google+ pages automatically unfollow those who unfollow the page.
  6. There is no administrative sharing of Google+ pages. This seems like a major flaw.
  7. Google+ pages have yet to reach their potential and are sure to undergo changes and upgrades over the next several months.

Curious about a Google+ page for you business? Talk to us first and Hamptons Creative Group will be there for you. Also, see that red g+ button below? Give it a click and add us to your circle.

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Word of Mouth – November 17, 2011 – Giving Thanks

November 17, 2011 at 6:00 am | Posted in Blog | Leave a comment
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Word of Mouth – November 17, 2011

Giving Thanks

When we break down the word Thanksgiving (because our thoughts are on the holiday next week), we see that it’s giving + thanks. Today we’re talking about the give and take of co-creativeship.
 
Co-creativeship is the new word we’ve coined for what we do at Hamptons Creative Group. We co-create success with our clients. The process we use unwraps the layers of your brand, message and marketing so far, and adds our own magic to create something more than simply the addition of us plus them.
 
For example, we recently helped a client through a rebranding of their business, from logo to design of their website. The client took that advice and immediately changed the other elements of their business to match – their Facebook and LinkedIn pages, their letterhead and office colors, etc. Their business has taken off because of this co-creativeship that integrated the look, content and feel of each part of their business. It all started from the conversation about their brand message.
 
The critical distinction for Hamptons Creative Group is the in-depth relationships we have with clients. Through personal discussions and deep diving, we begin to co-create your success story.
 
Are you ready to focus and start giving more to your brand and business? To explore more with Hamptons Creative Group, fill out our easy, no obligation enrollment form and let’s begin our co-creativeship.


Read all this week’s blog posts:
Give Your Marketing a Social Life
$200 Million in Cheese?
Starbucks Juice?

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Word of Mouth Daily – November 7, 2011 – Age is Just a Number to Facebook Users

November 7, 2011 at 8:00 am | Posted in Blog | Leave a comment
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Word of Mouth Daily – November 7, 2011

Age is Just a Number to Facebook Users

A July 2011 survey conducted by Forrester Research of nearly 60,000 adults in the US and Canada found no generational limits on Facebook. There was no significant difference in age between Facebook users. Those in the 18-22 age group were just as likely to have a Facebook account as those 67+ years old.

This contrasts the two trailing social networking sites, LinkedIn and Twitter. Among LinkedIn users, the bulk of users are in the 23-45 year old range. Twitter’s user population is heavily stacked with Generation Z and Y – those 18-22 and 23-31 years old, respectively. Twitter users older than that drop off steadily afterward.

Read Forrester’s own commentary for further insights and data here.

The survey was completed prior to the public launch of the Google+ social networking site.

The main takeaway from this report is that your business must have a mix of social options to reach the spectrum of potential consumers. Further, your message should match the audience on each platform. Need a hand with that? Just ask, and Hamptons Creative Group will help you explore your options.

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Word of Mouth – October 20, 2011 – Preparation

October 20, 2011 at 6:00 am | Posted in Blog | Leave a comment
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Word of Mouth – October 20, 2011

Preparation

Last week, we talked about Linda’s trip to San Francisco for a spiritual marketing seminar. That seminar was another milestone in a fall season filled with exciting happenings in store for Hamptons Creative Group (and you). As we look back at that the plans we made, we begin to marvel at how everything we’ve planned is coming together.
 
It hasn’t been without effort. In fact, we’ve augmented our already terrific team in order to make new elements coalesce, and prepare ourselves to meet our clients’ needs as we grow and as they grow.

Meet Judi Cogen, our newest Social Media Strategist who works with us virtually (as several ofJudi Cogen, Social Media Strategist our team members do). She’s helping us provide top-level service to our clients on platforms such as Facebook, Twitter, LinkedIn, and more. Some businesses relied on their summer interns to handle their social media marketing efforts. Once those interns transitioned back to school, business were stuck asking now what?

Because we have pr ofessionals on our team focused on helping your business grow (not on getting college credit) Hamptons Creative Group helps take what you might have thought of as a time-drain and turn it into a business booster. Donna Amos, our Inspirer of Possibilities, identified Judi as just the right person to help our clients. 

When we explore bringing new people in, we first identify the role we want them to play, and the unique expertise they need to do the job right. That’s part of the preparation to ensure they are successful, so that we can be successful as a team.
 
What are you doing to prepare for your next big happening? Are you adding staff for an event or promotion? Bringing in experts for a quick consult? When you spend time planning, your rewards are that much sweeter because you’ve laid the groundwork for success.
 
If your next big thing is still floating around your head, talk with us. We’re prepared to help you with things like custom Facebook and LinkedIn pages, marketing plans, and in-depth relationships through our Marketing Partnership

Don’t let the opportunity to prepare for success pass you by.
 

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October 2011 Newsletter – Creative Thought Matters

October 4, 2011 at 6:00 am | Posted in Newsletter | Leave a comment
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Creative Thought Matters - the Monthly Newsletter from Hamptons Creative Group


October ’11 Newsletter – Creative Thought Matters

 

Message from the Alchemist

 

If you needed any more proof that social media is here to stay, here it is. A few weeks ago, Linda and 111 of her closest friends from 45 years ago gathered at a house in Southampton for a reunion.

So what, you say? The reunion was coordinated over Facebook! The group also discovered through social media that, unbeknownst to them, two of them had been living just 5 doors apart – for 24 years!
 
Linda loves to say that there are only 4 people in the world, and they all know each other. That’s definitely something this reunion brought home, courtesy of Facebook. Almost everyone at the gathering brought their smart phones, iPads or other devices, and started connecting even more with each other.

Not only was it amazing to see people from way back when, but it also raised everyone’s awareness of their surroundings.

The moral of the story? It’s not too complicated to find anyone these days, including Hamptons Creative Group. In fact, we love making it easy to get to us, and get to know us. Just follow the links…

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Heard Around the Cooler


The retooling of the Hamptons Water Cooler is right on track for the first of the year.

So get your membership now before the expanded functions are live (and the membership fee is implemented).

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IN THIS ISSUE


  Message from the Alchemist
  Around the Cooler
  Beach Booty

  Success Stories

  On the Horizon

  Announcements

OTHER NEWS

The first chilly breezes have started as fall begins this year. We see people from our window over Main Street starting to bundle up. We’re starting to bundle up, too, but not because it’s getting cool outside. In fact, we’re bundling because things are heating up!

Hamptons Creative Group will soon announce successive service bundles — groupings of individual marketing efforts that work effectively together. We’ve identified what works best, and coupled with requests from clients, these bundles will be available to everyone later this year. Hopefully that should help you shake off the cold!   

EMAIL THIS TO A FRIEND

Read the Sept.  ’11 Newsletter

Full Archives

Our Website

 

    
   

Beach Booty: Tips from Hamptons Creative Group

 

How do you say it? It takes only 7 seconds for people to make 11 assumptions about you, and you may be completely serious, passionate, and confident about what you have to say, but your body language and clothing may be sending a different message. Image matters.

Need help polishing your image to match your passion? Let Hamptons Creative Group help you match the image to the passion of your brand.

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Success Stories

 

James Whittall, a successful mortgage broker in the Hamptons, wanted to take his business to the next level. He needed a trusted advisor to help create suitable marketing messages. He also wanted to explore the most appropriate and effective channels for his messages. That’s where we came in.

Hamptons Creative Group, as a trusted advisor, helped James discover his unique qualities – the ones that make him stand out in the mortgage industry. Like the careful and methodical person James is, he’s created many products and services, but hasn’t fully executed their delivery through social media, email and his website.

HCG has the marketing expertise to drive all makes and models of marketing vehicles, and to teach our clients to do the same. In this buyers’ economy, it’s important to attract the right customers, whatever your industry.

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On the Horizon

 

Is Twitter (or even the idea of Twitter) playing tricks on you?
 
As we enter the season of Goblins, Monsters, and Ghouls, Hamptons Creative Group is here to tell you that you don’t have to be afraid of using Twitter for your business. Whether you are a Twitter novice or are looking to get the most from the service, our Guide to Twitter will help you. Get your copy at no charge instantly right here.
 
So, what’s on the horizon? Let us know your challenges and we’ll help you make the changes toward your own success story
. Click here to start now.

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Announcements

 

Linda’s headed to San Francisco in her quest to further develop tools and techniques to help clients. She’s attending a spiritual marketing conference. No, not marketing to ghosts, but marketing for heart-based and spiritual entrepreneurs! Thanks to Marie Guthrie for the invitation.

Hamptons Creative Group always looks for opportunities for joint venture partners. These partners leverage our own reach and combine with another’s network for the client’s benefit. Ask us what that means for you!

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Hamptons Creative Group Blog

 

Did you see the 7 tips for marketing on a shoestring budget? You did if you read Word of Mouth. Each week, we’re keeping the conversation flowing and staying connected with the things, people, places and happenings that spark our creativity. Stay connected.
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  (631) 283-2776 | http://www.hamptonscreative.com | info@hamptonscreative.com
Copyright © 2011 Hamptons Creative Group. All Rights Reserved.

Word of Mouth – September 29, 2011 – Guest Blogger Sharon Wolf

September 29, 2011 at 6:00 am | Posted in Blog | Leave a comment
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Word of Mouth – September 29, 2011

Guest Blogger Sharon Wolf

 

This month’s guest blogger is Sharon Wolf, Managing Director of QualiData Research, Inc. Sharon has shared so much valuable advice that it’s going to take two posts to cover it all!

Here’s Part One of her generous contribution.


Seven Tips for Marketing on a Shoestring Budget – Part 1
 

Getting Started
It is a mistake to invest any time or money in marketing before you have created a strong brand image that separates your products and/or services from your competition. Your brand image combines all of these elements:

  • Your product or services offering – its features and benefits
  • The company’s unique selling proposition
  • The firm’s logo design and all print and online marketing materials
  • Customer experiences with every aspect of your product or service – from product performance, to solving customers’ problems, to billing procedures, to follow-up customer communications, etc

Marketing on a Shoestring Budget
Once you have clearly defined and created a written description of the brand image you want customers to think of when they see your logo, marketing materials and when they visit your website, for example, you are ready to plan marketing activities.

Here are the first three low-cost but high impact ideas:

1. Write articles for a trade press and volunteer for speaking engagements at professional conferences and seminars. These activities position you and your company or firm as experts and leaders in your profession or industry. The only cost is the time you’ll need to invest in preparing articles and conference presentations. If you publish articles, post them for downloading on your website, send them to clients and prospects and also post these publications on your business’ Facebook page. (see #3)

2. Review all of your marketing materials to be sure that they all communicate a consistent and strong brand image for your company. Invite a graphic designer to evaluate your existing logo, business cards, website, brochures and all other marketing materials against your brand positioning statement. Under the guidance of a professional graphic designer, revise and update marketing materials and graphics, as needed. For advice about graphic designers, contact Hampton Creative Group’s Mission Controller Matthew Iscoe.

This is the only step of the seven steps described here that is likely to involve a financial investment. This investment, however, is critical to the updating of your brand image and is one that typically offers a great deal of value-added to your marketing efforts.

3. Consider setting-up a business Facebook page so that you can invite your customers and important prospects to become “friends” of your company. One caveat – don’t waste your time setting up a Facebook page unless you have the time and people resources to post useful content on a consistent basis or work with a company that can do it for you.

Meaningful Facebook content can include postings of such information as:

  • Industry trend tidbits
  • Brief case studies about ways you helped customers or clients
  • “How-to” advice of interest to your customers – for example, restaurateurs can post recipes, attorneys can discuss popular legal issues, physicians can offer health advice, etc.

The goal of a Facebook presence is to keep your customers and prospects involved with your brand and your company – it’s a relationship-building and relationship maintenance strategy. The same rules for meaningful content apply to the use of Twitter for brand-building.
 


Look for Part Two of Sharon’s Tips for Marketing on a Shoestring Budget in next month’s Word Of Mouth Guest Blog post.

Sharon Wolf, M.A., M.S. is a brand and product innovation consultant at QualiData Research Inc., a consultancy that provides growing companies with business-building advice grounded in marketing research findings. Sharon and her partner, Hy Mariampolski, Ph.D., operate QualiData from East Hampton, San Francisco and Park Slope. QualiData and Hamptons Creative Group often collaborate on behalf of mutual clients.

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Drastic Facebook Changes You Must Know About – Special Tuesday Word of Mouth – September 27, 2011

September 27, 2011 at 6:00 am | Posted in Blog | Leave a comment
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Special Tuesday Word of Mouth – September 27, 2011

Drastic Facebook Changes You Must Know About

Phew! The recent changes to Facebook came fast and furious. This might be the most radical overhaul of the social site since it expanded beyond the Harvard campus community.

While many in the marketing field knew changes like this were scheduled, no one outside of Facebook would have predicted such a monumental shift all at once.

In fact, the biggest change is scheduled to start appearing for some on Thursday, September 29th, with the rollout of Facebook’s new “Timeline” now in beta. In addition to the new “Ticker,” Wall feed, verb options, 3rd party application protocols, and privacy setting options, Facebook has adjusted the rules on Business Page interactions. If there was ever a better time to have a professional provider manage your business and brand on Facebook it’s not coming to mind.

The new changes will force businesses to interact, target, and service people who may not even “Like” you on Facebook. Businesses and brands will have to be more diligent about monitoring for spam, negative comments, requests for customer service, and feedback – even the positive stuff! Furthermore, the new Facebook changes will enable more outside content to be consumed through (aka inside) the Facebook interface, making it difficult for businesses and brands to standout or drive visitors to other sites such as squeeze pages, online shopping carts, and company web sites.

It’s important to mention that these changes have been made with two intentions: 1) return Facebook to a “profile” driven site opposed to a constantly updating wall stream, and 2)encourage more 3rd party applications, which will increase the amount of data Facebook can collect from users about behaviors, trends, location, and more.

This brings about a slew of privacy concerns, but it’s nothing new. Facebook has tried to get ahead of this issue (finally) by adding more upfront sharing controls. However, these do not prevent Facebook from tracking your movement and activity on the site. The reason Facebook has made so many changes is to attempt to thwart off the growth of Google+, which is another new social media site now available to the public.

However, with less the 50 million Google+ users, Facebook is still king. The fraction of defectors away from Facebook (and there are some) is pithy compared to its remaining 700 million strong. (You may not like the government, but you haven’t left the country. Same applies to Facebook, where the cost to uproot and seek new beginnings – while abandoning your followers – is much too high.)

In summary, the Facebook changes are going to affect your business and brand whether you are a Facebook novice, elite user, or not even a member. Because so much of what goes on online happens in the space of Facebook (80% of web use in the US is for social media and blogs) it’s impossible to escape it.

The best move now is to accept its value in doing business, and in lieu of becoming an expert on the ins and outs of how it works, trust a professional to navigate your business through the Facebook landscape. You’d want a plumber to fix your pipes, a carpenter to build your deck, and a mechanic to tune your car’s motor.

Why would you want fate to manage your business on Facebook?

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