Word of Mouth Jan 6, 2011 – Digital Trends for 2011

January 6, 2011 at 11:01 am | Posted in Blog, Featured, Uncategorized | Leave a comment
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WORD OF MOUTH FROM HAMPTONS CREATIVE

Digital Marketing Trends & Predictions for 2011
We at Hamptons Creative Group don’t claim to be the complete experts on electronic marketing, but we do know quite a lot, including some important things that will happen in the digital landscape in 2011. And we know that these trends will have a big impact on our business and yours in the coming year. Here’s a recap of a great article we found examining these trends, and some ideas to capitalize on them.

1- Costs-Per-Click Rising

As dollars continue to flood into online marketing, cost per click is becoming more expensive. The way to lower costs? Testing and optimizing both by marketers and keyword software. Conversion from click to purchase is the goal.

2- Mobile & Social Platforms Dominate

Ever-increasing mobile and social platform users (that’s you, Mr. Smartphone and you Miss Facebook), translates to marketing on many more sites, in more formats and more contexts. As this shift occurs, marketers need to build a diverse customer base NOW. Look past your own website toward investments in Facebook pages, Twitter feeds and even sites like Groupon or Google Places.

3. Google Gets Social, Facebook Gets Serious

Google’s search rankings will begin to respond to feedback, not just hits, allowing users to rate search results or even websites, and have user “likes” factored into ranking algorithms. And at the same time, Facebook wiGoogle Analyticsll get more serious by extend its ads beyond Facebook to participating non-Facebook sites. What does this mean? A di rect targeting of messages based on demographic and placement characteristics, offering the first true challenge to Google.

4. Come Back, Little Sheba

What is the value of getting back someone you already acquired? In 2011, look for this question to be answered. “Remarketing” tools will become better at telling marketers the true cost-of-acquisition. Watch for better Google Analytics metrics and for other remarketing vendors to get into the act.

So How Do You Leverage These Trends? 1.Plan for an increasingly competitive marketplace. Consumers are always looking for a better deal, so focus on the basics: message testing, landing page optimization and high rankings in search engines.

2.Use Bing, too. Bing’s an up and comer. Use it like you would Google.

3. Go mobile. Start testing mobile as a way to reach people. Scan Me with Your Smart Phone -QR 2D Code

4.Put your eggs in many baskets. Using Facebook ads? Try other social networking sites like Groupon,Foursquare and Google Places, too.

Don’t know where to start in marketing your message or how to take advantage of 2011’s trends? Our Marketing Makeover provides you with a customized blueprint to stay on top of it all. Already have a plan, but want help from the pros to execute it? Hamptons Creative Group gets your message to the places and people you want it to – your ideal customers, wherever they are, planetwide.

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Five Easy Ways To Network Online

June 24, 2010 at 3:27 pm | Posted in Blog, Uncategorized | Leave a comment
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Networking online builds our brand and client base across the country and around the world. From right here in the Hamptons! Here’s how we do it.

1-Hamptons Water Cooler, of course! It’s the first Hamptons’ only online social network, where participants promote upcoming events, share videos and photos, live chat, and contribute to the forum. It’s free to join and a great way to connect.

2-Social Media aka Facebook, LinkedIn, Twitter, Foursquare, etc. No, it’s not about what you had for lunch – though if your business is food, it very well may be. All these social media sites can advance, place and promote your business. An occasional personal post doesn’t hurt – it makes you real.

3-Blogging allows you to rant, praise, question and connect with people about topics that matter to them, and you. They’re great ways to start and continue conversations.

4-E-newsletters keep your clients, friends and others informed about your events and happenings, and give you the ability to educate them about your business. Plus they get forwarded to the receivers’ web of contacts, too.

5-Webinars and tele-classes result in learning, questioning and connecting anywhere in the world. You never know who will participate – could be your next fabulous client, or a brilliant referral source.

Of course, we rely on in-person networking, too. But we love keeping the flow going online to work our magic with an even wider audience!

Are you “Checking In” using Foursquare?

May 13, 2010 at 7:21 pm | Posted in Blog, Uncategorized | 3 Comments
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Being new to using Foursquare, I figure I’d give you a brief ‘bit of information surrounding the latest, twitter-catching piece of social media.

Once you sign-up you will be able to connect friends from Twitter and Facebook and able to see who is using Foursquare. If you’re using Foursquare, you can install the application to your smart phone.  If your using, like me, an iPhone it’ll quickly locate where you are added by others.

While at a location you will “check-in” telling people where you are, specials, and what you’re doing. Checking in repeatedly at any one location will earn you badges, the role of mayor and so on. Think twitter (immediate updates, sometimes including one’s location) meets Facebook (games & engaging others.)

Badges are awarded for checking in at any location and the role and responsibility of mayor is awarded to the person who has checked in the most amounts of times in one location. Responsibilities of being mayor include meeting new people who check in at that location too! Not so bad, the pay is zero though!

I found an interesting piece of info about this new social media piece…a 15 year old boy wanted to check in at the North Pole over his spring break. He was the first person to check in there-wonder why? He made it. Capturing his journey on Facebook and Twitter. What I can gather from that is that social media is taking people and businesses to unthinkable new places.

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