Word of Mouth – November 17, 2011 – Giving Thanks

November 17, 2011 at 6:00 am | Posted in Blog | Leave a comment
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Word of Mouth – November 17, 2011

Giving Thanks

When we break down the word Thanksgiving (because our thoughts are on the holiday next week), we see that it’s giving + thanks. Today we’re talking about the give and take of co-creativeship.
 
Co-creativeship is the new word we’ve coined for what we do at Hamptons Creative Group. We co-create success with our clients. The process we use unwraps the layers of your brand, message and marketing so far, and adds our own magic to create something more than simply the addition of us plus them.
 
For example, we recently helped a client through a rebranding of their business, from logo to design of their website. The client took that advice and immediately changed the other elements of their business to match – their Facebook and LinkedIn pages, their letterhead and office colors, etc. Their business has taken off because of this co-creativeship that integrated the look, content and feel of each part of their business. It all started from the conversation about their brand message.
 
The critical distinction for Hamptons Creative Group is the in-depth relationships we have with clients. Through personal discussions and deep diving, we begin to co-create your success story.
 
Are you ready to focus and start giving more to your brand and business? To explore more with Hamptons Creative Group, fill out our easy, no obligation enrollment form and let’s begin our co-creativeship.


Read all this week’s blog posts:
Give Your Marketing a Social Life
$200 Million in Cheese?
Starbucks Juice?

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Word of Mouth Daily – November 7, 2011 – Age is Just a Number to Facebook Users

November 7, 2011 at 8:00 am | Posted in Blog | Leave a comment
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Word of Mouth Daily – November 7, 2011

Age is Just a Number to Facebook Users

A July 2011 survey conducted by Forrester Research of nearly 60,000 adults in the US and Canada found no generational limits on Facebook. There was no significant difference in age between Facebook users. Those in the 18-22 age group were just as likely to have a Facebook account as those 67+ years old.

This contrasts the two trailing social networking sites, LinkedIn and Twitter. Among LinkedIn users, the bulk of users are in the 23-45 year old range. Twitter’s user population is heavily stacked with Generation Z and Y – those 18-22 and 23-31 years old, respectively. Twitter users older than that drop off steadily afterward.

Read Forrester’s own commentary for further insights and data here.

The survey was completed prior to the public launch of the Google+ social networking site.

The main takeaway from this report is that your business must have a mix of social options to reach the spectrum of potential consumers. Further, your message should match the audience on each platform. Need a hand with that? Just ask, and Hamptons Creative Group will help you explore your options.

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Word of Mouth – October 20, 2011 – Preparation

October 20, 2011 at 6:00 am | Posted in Blog | Leave a comment
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Word of Mouth – October 20, 2011

Preparation

Last week, we talked about Linda’s trip to San Francisco for a spiritual marketing seminar. That seminar was another milestone in a fall season filled with exciting happenings in store for Hamptons Creative Group (and you). As we look back at that the plans we made, we begin to marvel at how everything we’ve planned is coming together.
 
It hasn’t been without effort. In fact, we’ve augmented our already terrific team in order to make new elements coalesce, and prepare ourselves to meet our clients’ needs as we grow and as they grow.

Meet Judi Cogen, our newest Social Media Strategist who works with us virtually (as several ofJudi Cogen, Social Media Strategist our team members do). She’s helping us provide top-level service to our clients on platforms such as Facebook, Twitter, LinkedIn, and more. Some businesses relied on their summer interns to handle their social media marketing efforts. Once those interns transitioned back to school, business were stuck asking now what?

Because we have pr ofessionals on our team focused on helping your business grow (not on getting college credit) Hamptons Creative Group helps take what you might have thought of as a time-drain and turn it into a business booster. Donna Amos, our Inspirer of Possibilities, identified Judi as just the right person to help our clients. 

When we explore bringing new people in, we first identify the role we want them to play, and the unique expertise they need to do the job right. That’s part of the preparation to ensure they are successful, so that we can be successful as a team.
 
What are you doing to prepare for your next big happening? Are you adding staff for an event or promotion? Bringing in experts for a quick consult? When you spend time planning, your rewards are that much sweeter because you’ve laid the groundwork for success.
 
If your next big thing is still floating around your head, talk with us. We’re prepared to help you with things like custom Facebook and LinkedIn pages, marketing plans, and in-depth relationships through our Marketing Partnership

Don’t let the opportunity to prepare for success pass you by.
 

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Word of Mouth – September 15, 2011 – Fall Preview

September 15, 2011 at 6:00 am | Posted in Blog | Leave a comment
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Word of Mouth – September 15, 2011

Fall Preview

Fall is definitely in the air here in the Hamptons. What a great time – crisp mornings and evenings, warm days, and a hint of color in the leaves. This is the perfect time to tell you about some upcoming Hamptons Creative Group activities and happenings.
 
First – we had such a wonderful response to our Summer Conversations with the Experts series, that we’ll be doing another one soon. This time there will be a twist – we’re thinking of a whole day where we bring together thought leaders in marketing, branding, social media, etc. and hang out online. That way, you can check in continuously, ask questions, read through the conversation and add your own insight. We’re still working out the who, when and what, so watch for more soon.
 
We’re also excited about a new guide we’re developing. This time it’s Twitter: what it is, how to use it, why you should care, etc. Like the one we did for LinkedIn, this one will be filled to overflowing with information you can put to immediate use.
 
And remember we teased you about the Hamptons Water Cooler site expanding? Yep, that’s coming, too. We’re thinking about a paid membership component that provides exclusivity. So sign up on the Cooler now so you can be grandfathered into the good stuff.
 
Our website’s going to get some love this fall, as well. We have several products under development (beyond the LinkedIn guide and our webinar series), so check in for a shopping cart on the website. Of course, will send out an announcement when it’s live.
 
See, we’ve been spending some productive time planning our fall. What are you doing to plan for your next months and year? If you’re dragging your feet, or just don’t know where to begin, sign up for our Marketing Makeover Ultimate. You’ll receive a binder full of checklists, timelines and easy to implement tasks that will take you into the fall, through the winter and well into next spring and summer.
 
What are you waiting for? Sign up now.

 


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Word of Mouth – August 11, 2011 – Real Estate Connections

August 11, 2011 at 6:00 am | Posted in Blog | Leave a comment
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Word of Mouth – August 11, 2011


Real Estate Connections

Jim Miller, Hamptons Creative Group’s Venture Virtuoso, recently sent us an article about Hamptons real estate sales skyrocketing — quite a surprising read.

Everyone wants their place in paradise it seems, especially during August when the summer season sizzles: the population swells, restaurants are packed, stores serve long lines, and roadways overflow.

Some of the most popular benefits and happenings occur in August, too, like the Hampton Classic to benefit the Southampton Hospital. The print media focuses on these noteworthy occasions with larger than normal issues and bigger print runs. 

Also in these issues are lots and lots of real estate advertising – often with website and social media links because using the web and social media gives real estate agents another venue to bring ready-to-buy eyeballs to their listings.

Many agents are a solo-preneurs, working without marketing help from a big agency, and need to do something different to set themselves apart. Online and social media is definitely different for this traditional industry. These agents have contacted us because we know how to raise their profile inside and outside the Hamptons – wherever their potential buyers are.

Hamptons Creative Group’s global focus means we can help anyone – including real estate agents – reach their customers. That’s why we encourage all of our clients to connect online, especially those wishing to reach a higher income, higher educated audience.

To learn more about how your business can make the most of one of the most powerful networking platforms, sign up for our special Comprehensive Guide to LinkedIn. Don’t miss a prime opportunity to set yourself apart and grab your own little piece of paradise.

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Special Tuesday Word of Mouth – What I Did on Summer Vacation – August 9, 2011

August 9, 2011 at 6:00 am | Posted in Blog | Leave a comment
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Word of Mouth – August 9, 2011


What I Did on Summer Vacation

 

Ok, summer is nowhere near over. But, it’s always fun to share stories – especially ones that have surprises. The first part of my story certainly came as a surprise right away. I was walking out of a local grocery store and noticed a large truck parked near my vehicle and a man standing close by, clearly waiting for someone.

It turned out he was waiting for me. 

I had never met this person and it was apparent from his face he wasn’t in the best of moods.

“Excuse me,” he directed toward me as I approached. “Is this your vehicle?” He pointed toward my SUV – the Hamptons Creative roaming office and doggie mascots Scout and Lulu’s taxi I call Lady Liberty.
 
“It is,” I said.
 
“Well,” the man began to confess, “I backed into it with the hitch on my truck.”
 
Sure enough, Lady Liberty had sustained quite a thwack. This man, however, is the surprise. He had waited quite a while in that parking lot for me to come out. Not only did he apologize profusely, he gave me all the information for a great local auto-body shop and said he’d pay for the whole repair.
 
The auto-body shop has been in the area for years and has remained family owned the entire time. Not only did they restore Lady Liberty’s outside damage, they took it to a car wash to clean up the mascot’s left behind fur from earlier in the day! The shop also tuned my radio to 88.3 WPPB-FM – my favorite AND their favorite station. (Hamptons Creative Group coincidently underwrote WPPB’s Facebook page, which led to a great conversation on how even old, established local businesses are using Facebook and other social networking sites to reach customers.)
 
We typically hear stories of coming out to the parking lot to find damages with no one takingLady Liberty restored to glory. responsibility and auto-body shops making a bad condition worse. Responsibility and going a step beyond make quite an impression.
 
It’s important to make those impressions both in the physical world and in virtual settings such an your online presence. It’s the best way to turn surprises into success stories.

Ask me how I can help you tell your success story.
 
Look for the part two of my story later this month to find out what I mean by “hail storms and top-secret tomatoes.”

Linda Miller, CEO
Hamptons Creative Group


Remember to sign up this month to receive our special Comprehensive Guide to LinkedIn!

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Word of Mouth Jan 6, 2011 – Digital Trends for 2011

January 6, 2011 at 11:01 am | Posted in Blog, Featured, Uncategorized | Leave a comment
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WORD OF MOUTH FROM HAMPTONS CREATIVE

Digital Marketing Trends & Predictions for 2011
We at Hamptons Creative Group don’t claim to be the complete experts on electronic marketing, but we do know quite a lot, including some important things that will happen in the digital landscape in 2011. And we know that these trends will have a big impact on our business and yours in the coming year. Here’s a recap of a great article we found examining these trends, and some ideas to capitalize on them.

1- Costs-Per-Click Rising

As dollars continue to flood into online marketing, cost per click is becoming more expensive. The way to lower costs? Testing and optimizing both by marketers and keyword software. Conversion from click to purchase is the goal.

2- Mobile & Social Platforms Dominate

Ever-increasing mobile and social platform users (that’s you, Mr. Smartphone and you Miss Facebook), translates to marketing on many more sites, in more formats and more contexts. As this shift occurs, marketers need to build a diverse customer base NOW. Look past your own website toward investments in Facebook pages, Twitter feeds and even sites like Groupon or Google Places.

3. Google Gets Social, Facebook Gets Serious

Google’s search rankings will begin to respond to feedback, not just hits, allowing users to rate search results or even websites, and have user “likes” factored into ranking algorithms. And at the same time, Facebook wiGoogle Analyticsll get more serious by extend its ads beyond Facebook to participating non-Facebook sites. What does this mean? A di rect targeting of messages based on demographic and placement characteristics, offering the first true challenge to Google.

4. Come Back, Little Sheba

What is the value of getting back someone you already acquired? In 2011, look for this question to be answered. “Remarketing” tools will become better at telling marketers the true cost-of-acquisition. Watch for better Google Analytics metrics and for other remarketing vendors to get into the act.

So How Do You Leverage These Trends? 1.Plan for an increasingly competitive marketplace. Consumers are always looking for a better deal, so focus on the basics: message testing, landing page optimization and high rankings in search engines.

2.Use Bing, too. Bing’s an up and comer. Use it like you would Google.

3. Go mobile. Start testing mobile as a way to reach people. Scan Me with Your Smart Phone -QR 2D Code

4.Put your eggs in many baskets. Using Facebook ads? Try other social networking sites like Groupon,Foursquare and Google Places, too.

Don’t know where to start in marketing your message or how to take advantage of 2011’s trends? Our Marketing Makeover provides you with a customized blueprint to stay on top of it all. Already have a plan, but want help from the pros to execute it? Hamptons Creative Group gets your message to the places and people you want it to – your ideal customers, wherever they are, planetwide.

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Word of Mouth Oct 28, 2010 – Move It!

October 28, 2010 at 10:45 pm | Posted in Blog, Uncategorized | 2 Comments
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WORD OF MOUTH FROM HAMPTONS CREATIVE 

Move It!

Word of Mouth | Hamptons Creative Group BlogLast week, I talked about The Mother of All Tag Sales, and how freeing it was to let go of stuff. Stuff that was weighing me down – literally and figuratively.

Continuing that theme, the elimination of the unnecessary, is a big part of my life these days. Streamlining my life, beginning with the accrued possessions that no longer serve me, has begun. Next up, selling the house that no longer serves me, either.

Letting go, especially in business, can be hard, though. I know it’s hard for me. Seeing the big picture – the picture of how I want my business to operate – really helps when I evaluate what’s serving me and what’s not. Is this process I’ve been using to do a business function still the best process? Or does it seem good simply because it’s familiar?

We’ve been testing several new ways to do our business better recently, and finding that some are great, and some leave a lot to be desired. We know that when we find the best ones, we’ll be streamlined and as agile as eels! We firmly believe, as does Seth Godin, that we need to “organize for joy” – giving our people the freedom (and yes, the expectation) that they will create, connect and surprise.



Scan me up Scotty
Recently, we added a business tool that we love, because we’re http://hamptonscreativegroup.mowbi.com/as addicted to our mobile devices as you are. We’re finding they can do more and more every day! In fact, see this funky black and white box with the geometric shapes on it? You’ve probably seen them in magazines, on billboards or retail stores. It’s a QR 2D matrix barcode readable by QR (quick response) scanners, which are found in most of our camera phones and smart phones. Grab an app from your carrier’s site, point at the box and scan away. You’ll be taken to a special site just for mobile users. Scan our QR code, and receive our exclusive complimentary e-book on social marketing. Pretty cool huh?

If you don’t have a smart phone, just click the box. You’ll get to the same place, and can access the e-book there, too.

We’re discovering new areas of mobile marketing everyday, and hope you’ll continue the journey with us, staying ahead of the curve with branding, marketing and social messaging. Hamptons Creative Group keeps the good stuff flowing, and can help you figure it out for your business, too.

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Five Easy Ways To Network Online

June 24, 2010 at 3:27 pm | Posted in Blog, Uncategorized | Leave a comment
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Networking online builds our brand and client base across the country and around the world. From right here in the Hamptons! Here’s how we do it.

1-Hamptons Water Cooler, of course! It’s the first Hamptons’ only online social network, where participants promote upcoming events, share videos and photos, live chat, and contribute to the forum. It’s free to join and a great way to connect.

2-Social Media aka Facebook, LinkedIn, Twitter, Foursquare, etc. No, it’s not about what you had for lunch – though if your business is food, it very well may be. All these social media sites can advance, place and promote your business. An occasional personal post doesn’t hurt – it makes you real.

3-Blogging allows you to rant, praise, question and connect with people about topics that matter to them, and you. They’re great ways to start and continue conversations.

4-E-newsletters keep your clients, friends and others informed about your events and happenings, and give you the ability to educate them about your business. Plus they get forwarded to the receivers’ web of contacts, too.

5-Webinars and tele-classes result in learning, questioning and connecting anywhere in the world. You never know who will participate – could be your next fabulous client, or a brilliant referral source.

Of course, we rely on in-person networking, too. But we love keeping the flow going online to work our magic with an even wider audience!

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