Word of Mouth Daily – November 30, 2011 – Co-Creativeship Keeps You Moving

November 30, 2011 at 6:00 am | Posted in Blog | Leave a comment
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Word of Mouth Daily – November 30, 2011

Co-Creativeship Keeps You Moving

With the current economic conditions, it’s important to look at the numbers and not just the headlines. What are companies spending on marketing? Well, the median number of companies spend up to 10% of revenue on marketing. This means for every $10 taken in, $1 goes back to marketing. Of course, when you’re selling something new or rebranding, the amount is more like $4-$6 of every $10 — at least to start.

It’s important to think of these figures because they take away the excuse of “we’re in a bad economy” when it comes to your marketing budget. It’s a simple percentages game.

We’re experiencing a new societal factor that affects your marketing: the expectation of targeting. There are very few people in our society that are unaware of the collection of information on their behaviors from Facebook to credit cards to movie watching. We expect from this, in turn, offers that relate to our preferences. A message that appeals to the masses is now trite. Society wants a marketing message individualized for each member.

Today’s technology is just right to satisfy demands. Email marketing, mobile & SMS marketing, social media dashboards, web conferencing and video chat, and supporting measurement tools enable businesses to confidently budget for their marketing and satisfy societal demands. The usefulness of readily accessible technologies can actually shape how you craft your custom messages and scale your marketing dollars.

A co-creativeship with Hamptons Creative Group can help put these economic, social, and technological components together for your business. Sound like something you could use? Start here and Hamptons Creative Group will get you moving toward success.

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Word of Mouth – October 20, 2011 – Preparation

October 20, 2011 at 6:00 am | Posted in Blog | Leave a comment
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Word of Mouth – October 20, 2011

Preparation

Last week, we talked about Linda’s trip to San Francisco for a spiritual marketing seminar. That seminar was another milestone in a fall season filled with exciting happenings in store for Hamptons Creative Group (and you). As we look back at that the plans we made, we begin to marvel at how everything we’ve planned is coming together.
 
It hasn’t been without effort. In fact, we’ve augmented our already terrific team in order to make new elements coalesce, and prepare ourselves to meet our clients’ needs as we grow and as they grow.

Meet Judi Cogen, our newest Social Media Strategist who works with us virtually (as several ofJudi Cogen, Social Media Strategist our team members do). She’s helping us provide top-level service to our clients on platforms such as Facebook, Twitter, LinkedIn, and more. Some businesses relied on their summer interns to handle their social media marketing efforts. Once those interns transitioned back to school, business were stuck asking now what?

Because we have pr ofessionals on our team focused on helping your business grow (not on getting college credit) Hamptons Creative Group helps take what you might have thought of as a time-drain and turn it into a business booster. Donna Amos, our Inspirer of Possibilities, identified Judi as just the right person to help our clients. 

When we explore bringing new people in, we first identify the role we want them to play, and the unique expertise they need to do the job right. That’s part of the preparation to ensure they are successful, so that we can be successful as a team.
 
What are you doing to prepare for your next big happening? Are you adding staff for an event or promotion? Bringing in experts for a quick consult? When you spend time planning, your rewards are that much sweeter because you’ve laid the groundwork for success.
 
If your next big thing is still floating around your head, talk with us. We’re prepared to help you with things like custom Facebook and LinkedIn pages, marketing plans, and in-depth relationships through our Marketing Partnership

Don’t let the opportunity to prepare for success pass you by.
 

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Word of Mouth – October 6, 2011 – Trick or Tweet Guide to Twitter

October 6, 2011 at 6:00 am | Posted in Blog | Leave a comment
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Hamptons Creative Group - Word of Mouth Blog

Word of Mouth – October 6, 2011

Trick or Tweet Guide to Twitter

 
Trick or Tweet! No, we’re not suffering from a writing impediment. We’re excited that it’s October and the time for vanquishing our scary monsters. As defined in marketing terms, that is.
 
Scary marketing monster #1: Branding. Are you wearing the appropriate costume to ensure treats? Or is your image frightening your customers away?
 
Scary marketing monster #2: Silence. Do your clients shiver with delight at your magic words and messages? Or are you playing a nasty trick by saying nothing to them at all?
 
Scary marketing monster #3: Same house, same candy. Some marketing tools are like candy to portions of your customer base, and like poison to others. Are you up to date on the benefits and drawbacks of each of the marketing tools at your disposal? Are you afraid of a simple, quick and exciting option like Twitter?
 
Hamptons Creative Group is here to tell you that you don’t have to be afraid of using Twitter (or any marketing tool) for your business. And if you’d like to know how to apply the rules of Trick or Tweeting to your own marketing, there’s no better time or place than now because we’ve got a guide that shows you what to do quickly, simply and easily.
 

Now click here to fill in your information and your free Guide to Twitter for Marketing Managers and Small Businesses will land in your inbox like the sweetest Halloween treat of all!

And be sure to follow Hamptons Creative Group on Twitter @HamptonsCG

 

SUBSCRIBE TO HAMPTONS CREATIVE GROUP BLOG HERE

 

October 2011 Newsletter – Creative Thought Matters

October 4, 2011 at 6:00 am | Posted in Newsletter | Leave a comment
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Creative Thought Matters - the Monthly Newsletter from Hamptons Creative Group


October ’11 Newsletter – Creative Thought Matters

 

Message from the Alchemist

 

If you needed any more proof that social media is here to stay, here it is. A few weeks ago, Linda and 111 of her closest friends from 45 years ago gathered at a house in Southampton for a reunion.

So what, you say? The reunion was coordinated over Facebook! The group also discovered through social media that, unbeknownst to them, two of them had been living just 5 doors apart – for 24 years!
 
Linda loves to say that there are only 4 people in the world, and they all know each other. That’s definitely something this reunion brought home, courtesy of Facebook. Almost everyone at the gathering brought their smart phones, iPads or other devices, and started connecting even more with each other.

Not only was it amazing to see people from way back when, but it also raised everyone’s awareness of their surroundings.

The moral of the story? It’s not too complicated to find anyone these days, including Hamptons Creative Group. In fact, we love making it easy to get to us, and get to know us. Just follow the links…

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Heard Around the Cooler


The retooling of the Hamptons Water Cooler is right on track for the first of the year.

So get your membership now before the expanded functions are live (and the membership fee is implemented).

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IN THIS ISSUE


  Message from the Alchemist
  Around the Cooler
  Beach Booty

  Success Stories

  On the Horizon

  Announcements

OTHER NEWS

The first chilly breezes have started as fall begins this year. We see people from our window over Main Street starting to bundle up. We’re starting to bundle up, too, but not because it’s getting cool outside. In fact, we’re bundling because things are heating up!

Hamptons Creative Group will soon announce successive service bundles — groupings of individual marketing efforts that work effectively together. We’ve identified what works best, and coupled with requests from clients, these bundles will be available to everyone later this year. Hopefully that should help you shake off the cold!   

EMAIL THIS TO A FRIEND

Read the Sept.  ’11 Newsletter

Full Archives

Our Website

 

    
   

Beach Booty: Tips from Hamptons Creative Group

 

How do you say it? It takes only 7 seconds for people to make 11 assumptions about you, and you may be completely serious, passionate, and confident about what you have to say, but your body language and clothing may be sending a different message. Image matters.

Need help polishing your image to match your passion? Let Hamptons Creative Group help you match the image to the passion of your brand.

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Success Stories

 

James Whittall, a successful mortgage broker in the Hamptons, wanted to take his business to the next level. He needed a trusted advisor to help create suitable marketing messages. He also wanted to explore the most appropriate and effective channels for his messages. That’s where we came in.

Hamptons Creative Group, as a trusted advisor, helped James discover his unique qualities – the ones that make him stand out in the mortgage industry. Like the careful and methodical person James is, he’s created many products and services, but hasn’t fully executed their delivery through social media, email and his website.

HCG has the marketing expertise to drive all makes and models of marketing vehicles, and to teach our clients to do the same. In this buyers’ economy, it’s important to attract the right customers, whatever your industry.

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On the Horizon

 

Is Twitter (or even the idea of Twitter) playing tricks on you?
 
As we enter the season of Goblins, Monsters, and Ghouls, Hamptons Creative Group is here to tell you that you don’t have to be afraid of using Twitter for your business. Whether you are a Twitter novice or are looking to get the most from the service, our Guide to Twitter will help you. Get your copy at no charge instantly right here.
 
So, what’s on the horizon? Let us know your challenges and we’ll help you make the changes toward your own success story
. Click here to start now.

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Announcements

 

Linda’s headed to San Francisco in her quest to further develop tools and techniques to help clients. She’s attending a spiritual marketing conference. No, not marketing to ghosts, but marketing for heart-based and spiritual entrepreneurs! Thanks to Marie Guthrie for the invitation.

Hamptons Creative Group always looks for opportunities for joint venture partners. These partners leverage our own reach and combine with another’s network for the client’s benefit. Ask us what that means for you!

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Hamptons Creative Group Blog

 

Did you see the 7 tips for marketing on a shoestring budget? You did if you read Word of Mouth. Each week, we’re keeping the conversation flowing and staying connected with the things, people, places and happenings that spark our creativity. Stay connected.
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  (631) 283-2776 | http://www.hamptonscreative.com | info@hamptonscreative.com
Copyright © 2011 Hamptons Creative Group. All Rights Reserved.

Word of Mouth – September 29, 2011 – Guest Blogger Sharon Wolf

September 29, 2011 at 6:00 am | Posted in Blog | Leave a comment
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Word of Mouth – September 29, 2011

Guest Blogger Sharon Wolf

 

This month’s guest blogger is Sharon Wolf, Managing Director of QualiData Research, Inc. Sharon has shared so much valuable advice that it’s going to take two posts to cover it all!

Here’s Part One of her generous contribution.


Seven Tips for Marketing on a Shoestring Budget – Part 1
 

Getting Started
It is a mistake to invest any time or money in marketing before you have created a strong brand image that separates your products and/or services from your competition. Your brand image combines all of these elements:

  • Your product or services offering – its features and benefits
  • The company’s unique selling proposition
  • The firm’s logo design and all print and online marketing materials
  • Customer experiences with every aspect of your product or service – from product performance, to solving customers’ problems, to billing procedures, to follow-up customer communications, etc

Marketing on a Shoestring Budget
Once you have clearly defined and created a written description of the brand image you want customers to think of when they see your logo, marketing materials and when they visit your website, for example, you are ready to plan marketing activities.

Here are the first three low-cost but high impact ideas:

1. Write articles for a trade press and volunteer for speaking engagements at professional conferences and seminars. These activities position you and your company or firm as experts and leaders in your profession or industry. The only cost is the time you’ll need to invest in preparing articles and conference presentations. If you publish articles, post them for downloading on your website, send them to clients and prospects and also post these publications on your business’ Facebook page. (see #3)

2. Review all of your marketing materials to be sure that they all communicate a consistent and strong brand image for your company. Invite a graphic designer to evaluate your existing logo, business cards, website, brochures and all other marketing materials against your brand positioning statement. Under the guidance of a professional graphic designer, revise and update marketing materials and graphics, as needed. For advice about graphic designers, contact Hampton Creative Group’s Mission Controller Matthew Iscoe.

This is the only step of the seven steps described here that is likely to involve a financial investment. This investment, however, is critical to the updating of your brand image and is one that typically offers a great deal of value-added to your marketing efforts.

3. Consider setting-up a business Facebook page so that you can invite your customers and important prospects to become “friends” of your company. One caveat – don’t waste your time setting up a Facebook page unless you have the time and people resources to post useful content on a consistent basis or work with a company that can do it for you.

Meaningful Facebook content can include postings of such information as:

  • Industry trend tidbits
  • Brief case studies about ways you helped customers or clients
  • “How-to” advice of interest to your customers – for example, restaurateurs can post recipes, attorneys can discuss popular legal issues, physicians can offer health advice, etc.

The goal of a Facebook presence is to keep your customers and prospects involved with your brand and your company – it’s a relationship-building and relationship maintenance strategy. The same rules for meaningful content apply to the use of Twitter for brand-building.
 


Look for Part Two of Sharon’s Tips for Marketing on a Shoestring Budget in next month’s Word Of Mouth Guest Blog post.

Sharon Wolf, M.A., M.S. is a brand and product innovation consultant at QualiData Research Inc., a consultancy that provides growing companies with business-building advice grounded in marketing research findings. Sharon and her partner, Hy Mariampolski, Ph.D., operate QualiData from East Hampton, San Francisco and Park Slope. QualiData and Hamptons Creative Group often collaborate on behalf of mutual clients.

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Drastic Facebook Changes You Must Know About – Special Tuesday Word of Mouth – September 27, 2011

September 27, 2011 at 6:00 am | Posted in Blog | Leave a comment
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Special Tuesday Word of Mouth – September 27, 2011

Drastic Facebook Changes You Must Know About

Phew! The recent changes to Facebook came fast and furious. This might be the most radical overhaul of the social site since it expanded beyond the Harvard campus community.

While many in the marketing field knew changes like this were scheduled, no one outside of Facebook would have predicted such a monumental shift all at once.

In fact, the biggest change is scheduled to start appearing for some on Thursday, September 29th, with the rollout of Facebook’s new “Timeline” now in beta. In addition to the new “Ticker,” Wall feed, verb options, 3rd party application protocols, and privacy setting options, Facebook has adjusted the rules on Business Page interactions. If there was ever a better time to have a professional provider manage your business and brand on Facebook it’s not coming to mind.

The new changes will force businesses to interact, target, and service people who may not even “Like” you on Facebook. Businesses and brands will have to be more diligent about monitoring for spam, negative comments, requests for customer service, and feedback – even the positive stuff! Furthermore, the new Facebook changes will enable more outside content to be consumed through (aka inside) the Facebook interface, making it difficult for businesses and brands to standout or drive visitors to other sites such as squeeze pages, online shopping carts, and company web sites.

It’s important to mention that these changes have been made with two intentions: 1) return Facebook to a “profile” driven site opposed to a constantly updating wall stream, and 2)encourage more 3rd party applications, which will increase the amount of data Facebook can collect from users about behaviors, trends, location, and more.

This brings about a slew of privacy concerns, but it’s nothing new. Facebook has tried to get ahead of this issue (finally) by adding more upfront sharing controls. However, these do not prevent Facebook from tracking your movement and activity on the site. The reason Facebook has made so many changes is to attempt to thwart off the growth of Google+, which is another new social media site now available to the public.

However, with less the 50 million Google+ users, Facebook is still king. The fraction of defectors away from Facebook (and there are some) is pithy compared to its remaining 700 million strong. (You may not like the government, but you haven’t left the country. Same applies to Facebook, where the cost to uproot and seek new beginnings – while abandoning your followers – is much too high.)

In summary, the Facebook changes are going to affect your business and brand whether you are a Facebook novice, elite user, or not even a member. Because so much of what goes on online happens in the space of Facebook (80% of web use in the US is for social media and blogs) it’s impossible to escape it.

The best move now is to accept its value in doing business, and in lieu of becoming an expert on the ins and outs of how it works, trust a professional to navigate your business through the Facebook landscape. You’d want a plumber to fix your pipes, a carpenter to build your deck, and a mechanic to tune your car’s motor.

Why would you want fate to manage your business on Facebook?

SUBSCRIBE TO HAMPTONS CREATIVE GROUP BLOG HERE

 

Word of Mouth – September 22, 2011 – Intentions

September 21, 2011 at 6:00 am | Posted in Blog | Leave a comment
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Word of Mouth – September 22, 2011

Intentions

We all get up every morning with the best of intentions. Earlier this week, we had the intention of greeting a full day of client consultations, in office marketing magic, and networking fun. To keep us on track and on time, we even set the alarm on our phone to ring minutes before we had to leave for the next event on the schedule.
 
But you know what they say about good intentions, right? Man makes plans and the universe laughs. We’d created a strategy for ourselves and Murphy’s law took over. One of our cell phone screens smashed, another alarm failed, a meeting ran long, and people who normally would be in a certain place and at a certain time just didn’t happen to be that day.
 
As a result, we arrived at a new client meeting just as the town church bells were ringing us tardy. Our preparation was for naught because we missed the meeting. We’re human, and we messed up.
 
So we learn, right? We create back up plans for the back up plans. We now carry a watch and a phone alarm. We brainstorm strategies to ensure we meet our client expectations and our own, too. We’re present in the moment while keeping an eye on the future and remaining flexible enough to seize opportunities when they arise.
 
Take, for example, the recent changes to Facebook. How will you approach the service now that it has changed? One thing is for sure: the new changes will mean more businesses will need help making Facebook an effective marketing tool.
 

Because, when it comes down to it, we only have the present to think about our business and set our intentions. It’s the plans we make now that influence the future months and years. But with all the hype (Christmas displays in September, anyone?) that has us always thinking 3 to 4 months ahead, it’s sometimes hard to focus now to plan for those future months.
 
That’s where our Marketing Makeover Ultimate comes in. It helps you focus NOW, on where you’d like to be in the months and year ahead. It sets your intentions NOW, and gives you concrete action steps to implement NOW that will take you into future.

So don’t let the universe laugh at your good intentions – make them real. Here’s how


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Word of Mouth – September 8, 2011 – Post Labor Day Planning

September 8, 2011 at 6:00 am | Posted in Blog | Leave a comment
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Hamptons Creative Group - Word of Mouth Blog

Word of Mouth – September 8, 2011


Post Labor Day Planning

Labor Day weekend signals the end of the summer season here in the Hamptons. In fact, we call the day after Labor Day Tumbleweed Tuesday because the streets and beaches seem empty enough to allow the wind to whistle through without obstacle.

But our villages, hamlets and towns do a great job of extending the season well into November.
 
For example, SeptemberFest on 9/24 is an all day and into the evening celebration of everything that we love about Southampton – arts, food, movies, books, music and theater.

Organized by leading civic, cultural and business groups, Southampton SeptemberFest offers residents and visitors a unique opportunity to enjoy Southampton’s rich cultural heritage and its close connection to agriculture and the sea during one of the most beautiful times of year.

Then, October 13-17 sees the Hamptons International Film Festival, now in its 19th year. This Festival attracts roughly 18,000 visitors to screen 100 films from some 20 countries. Celebrities, artists, filmmakers and cinephiles fill the streets, restaurants and shops at nearly height-of-the-season levels.
 
Visitors have discovered what we locals already knew: there are still plenty of things to do in our year round community where businesses can thrive at all times of year.
 
What are you doing to extend your season? Have you made plans to attract customers during what might be traditional down times in your sales cycle? Hamptons Creative Group’s Marketing Makeover Ultimate can help you smooth the peaks and valleys in your business by showing you how to get the right messages out via the right mediums.
 
It’s never too early to make plans. Sign up now.
 

SUBSCRIBE TO HAMPTONS CREATIVE GROUP BLOG HERE

 

September 2011 Newsletter – Creative Thought Matters

September 6, 2011 at 6:00 am | Posted in Newsletter | Leave a comment
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Creative Thought Matters - the Monthly Newsletter from Hamptons Creative Group

September ’11 Newsletter – Creative Thought Matters
 

Message from the Alchemist

Celebrity sightings in the Hamptons this summer have come fast and furious, almost like the hurricane we’re all cleaning up after!

At the annual Authors Night to benefit the venerable East Hampton Library, some 160 writers crowded in with avid readers, including Hamptons Creative Group’s success story Ren Dodson and Hampton Dog creator Lisa Hartman.

We saw Robert Kline, Nelson DeMille, Martin Amis and benefit chair Alec Baldwin. We talked to two hot prospects, too, each hard-working authors with new books on the market.

Christie BrinkleyThen we got our workout in with Christie Brinkley at the Wellness Center at Southampton Hospital. This event, hosted by Danskin, raised money for Ellen’s Run. Ellen’s Run supports women and families who suffer from breast cancer.

Christie looked great in her Danskin wear and we got quite a workout!
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Heard Around the Cooler
 

Everyone’s talking about wind, rain and flooding from Irene. And the Hamptons Water Cooler is about to flood over its boundaries, expanding beyond being just an online networking platform! Watch for more news coming soon.

We can tell you this: membership in the Cooler will soon require dues. So dive in now! The Hamptons Water Cooler is the online place for networking in the Hamptons. Join and interact.
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IN THIS ISSUE


  Message from the Alchemist
  Around the Cooler
  Beach Booty

  Success Stories

  On the Horizon

  Announcements

OTHER NEWS

It’s Tumble Weed Tuesday! The day after Labor Day, the Hamptons returns to off-season mode. But the fun of the summer isn’t over! There are still plenty of events that will take us right into fall. Sounds like a great blog post…

Because Hamptons Creative Group works with a planet-wide network of people, we thought it would be a great idea bring the team together as one in a virtual summit. You never know what great ideas will come from that! So, be on the lookout for something new from us soon! 
  

EMAIL THIS TO A FRIEND

Read the August ’11 Newsletter

Full Archives

Our Website

 

    
   

Beach Booty: Tips from Hamptons Creative Group

 

Follow up fast. The best time to follow up with someone you meet at a networking function, charity event or even standing in line for a latte, is directly after meeting them, while you’re still fresh in his or her mind. Never forget that networking is about building and maintaining relationships. You can go out and meet dozens of people, but what’s the point if you never keep in touch with them? Take the initiative and make the first move.
 
Struggling with using social media like LinkedIn to follow up? Let Hamptons Creative Group help you figure out how to use online networking tools to expand your brand influence.
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Success Stories

This month’s success story is small business. Getting through both an earthquake and a hurricane recently, it’s a testament to those who plan ahead for the expected and unexpected. While no one foresaw the earthquake (though we all felt it) everyone seemed to have a plan for the hurricane. And while the effects were far reaching and quite serious in many cases, there’s no doubt that because of such extensive planning the worst was avoided.

As we spoke with our clients following the storm, it was clear that there were a many great things still on their minds. After some careful questions and some encouragement, we were able to help them regain focus and start planning once again. Marketing is a continuous process, so it’s ok to look for help from an outside group. You never know what great things you’ll uncover about yourself, your goals, and your success.
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On the Horizon

What do you keep in your marketing backpack? A web plan? A branding guide? Communications coaching?

What you need to have in your marketing backpack is a Marketing Makeover Ultimate binder. Built just for you by Hamptons Creative Group, the Marketing Makeover Ultimate is the tool you need to ace business growth.

Let everyone else go “back to school” this season. All you need for success is a Marketing Makeover Ultimate. Be one of the first 50 applicants in September and you’ll receive a $550 credit toward your Marketing Makeover Ultimate. That’s just another way for you to be ahead of the class. Click here to start now.
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Announcements

Hamptons Creative Group reaches further than you might think! We’ve used some interesting marketing techniques for clients recently. These included site-specific PPC campaigns that focus on qualified potential customers. We set target parameters and budgets to maximize ROI.

Another great tool we’ve deployed is QR code stamping. These useful icons enable viewers to get specific information on to their cell phones, whether it be special offers, directions, or an application.

Have questions about what Hamptons Creative Group can concoct for you? Don’t be shy, just ask!
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Hamptons Creative Group Blog

Do you know how to get the electricity flowing between you and your prospective customers? You did if you read Word of Mouth. Each week, we’re keeping the conversation flowing and staying connected with the things, people, places and happenings that spark our creativity. Stay connected.
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  (631) 283-2776 | http://www.hamptonscreative.com | info@hamptonscreative.com
Copyright © 2011 Hamptons Creative Group. All Rights Reserved.

Word of Mouth – September 1, 2011 – Back to School Redux

September 1, 2011 at 10:50 am | Posted in Blog | Leave a comment
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Hamptons Creative Group - Word of Mouth Blog

Word of Mouth – September 1, 2011


Back to School Redux

It’s time for Back to School! Got your supplies and backpack ready?

Everyone else is studiously planning their marketing efforts for the fall and even 2012. What, your business doesn’t have its backpack stuffed with great marketing ideas and tools?
 
Perhaps you’re stuck in last year’s messaging rut. Would your business get an A for effort but a C+ for results?

Maybe it’s time for a makeover?
 
Let everyone else go “back to school” this season. Hamptons Creative Group skips you grades ahead, like Marketing Makeover recipient Julia R., who told us, “After going page by page through my Marketing Makeover I was able to take my social media and my traditional marketing to new places I hadn’t even considered.”
 
Julia skipped to the head of the class with her Marketing Makeover Ultimate. It contained all the tools she needed to be the BMOC – Business Magnate on Campus! This makeover is perfect for any grade in business, from concept kindergarten to graduate school for the established, and ensures your business, branding, and message are properly positioned and strategically aligned to meet growth objectives, making a difference to the bottom line.
 
With the Hamptons Creative Group Marketing Makeover Ultimate, you’ll graduate to a better marketing plan this fall and into 2012. The first 50 enrollees this month will receive a $550 credit toward a new Marketing Makeover Ultimate!

Don’t be late, or you’ll be sent to detention where lost sales, unhappy customers and delinquent opportunities spend their time.

Register now before classes are full!
 

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