Word of Mouth Daily – December 5, 2011 – Are You Still Questioning Facebook?

December 5, 2011 at 6:00 am | Posted in Blog | Leave a comment
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Word of Mouth Daily – December 5, 2011

Are You Still Questioning Facebook?

There are still some businesses that ask, “Why should I be on Facebook?” The answer is short and sweet, so we hope this helps.

Facebook, aside from being a way to interact with your most passionate fans and customers, aside from being a way to hold contests, provide coupons, push promotions, and showcase your products/services, aside from being a platform to integrate your web-produced content like your blog, photos, and other social media (i.e. Tweets), aside from being a way to announce events and manage guest lists, and aside from being a way to feature your business’ team members, joint ventures, and partners, Facebook boosts your web search visibility.

It’s that straight-forward.

Facebook is an SEO machine for your business. Of course, you have to be using it correctly. That can be done by managing your content actively, optimizing your custom textual areas, interlinking your Facebook page, and utilizing your key word list.

You don’t have to do it all yourself. Hamptons Creative Group helps businesses get the most from Facebook with our Facebook marketing service and social media bundle package. Start here and Hamptons Creative Group will make Facebook work for you.

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Word of Mouth Daily – November 30, 2011 – Co-Creativeship Keeps You Moving

November 30, 2011 at 6:00 am | Posted in Blog | Leave a comment
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Word of Mouth Daily – November 30, 2011

Co-Creativeship Keeps You Moving

With the current economic conditions, it’s important to look at the numbers and not just the headlines. What are companies spending on marketing? Well, the median number of companies spend up to 10% of revenue on marketing. This means for every $10 taken in, $1 goes back to marketing. Of course, when you’re selling something new or rebranding, the amount is more like $4-$6 of every $10 — at least to start.

It’s important to think of these figures because they take away the excuse of “we’re in a bad economy” when it comes to your marketing budget. It’s a simple percentages game.

We’re experiencing a new societal factor that affects your marketing: the expectation of targeting. There are very few people in our society that are unaware of the collection of information on their behaviors from Facebook to credit cards to movie watching. We expect from this, in turn, offers that relate to our preferences. A message that appeals to the masses is now trite. Society wants a marketing message individualized for each member.

Today’s technology is just right to satisfy demands. Email marketing, mobile & SMS marketing, social media dashboards, web conferencing and video chat, and supporting measurement tools enable businesses to confidently budget for their marketing and satisfy societal demands. The usefulness of readily accessible technologies can actually shape how you craft your custom messages and scale your marketing dollars.

A co-creativeship with Hamptons Creative Group can help put these economic, social, and technological components together for your business. Sound like something you could use? Start here and Hamptons Creative Group will get you moving toward success.

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Word of Mouth Daily – November 23, 2011 – Thanking Your Customers

November 23, 2011 at 6:00 am | Posted in Blog | Leave a comment
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Word of Mouth Daily – November 22, 2011

Thanking Your Customers

Businesses thank their customers in many ways. Customers aren’t that grateful though, right? It’s ok. Many are, but you might not be listening for their “thank you’s.”

Some businesses that we’ve spoken with are fearful of social media because of the potentially ungracious comments that customers might share. This head-in-the-sand outlook isn’t helping much when it comes to accepting positive comments. But let’s put the virtual world aside for a moment and look at a physical act of gratitude.

One local business offers a “local worker” discount. This is a special card that, when shown at the register, entitles the bearer to a discount. It’s almost a super secret club for Hamptons locals. Those with the card hesitate to go to competitors. So, the discount card is the business saying “thank you.” How do customers respond?

According to the owner, repeat business is way up. The message: customers are grateful that they have a place that makes them feel special, so they keep coming back. It makes sense; in an area with a typical target market being those that DON’T live and work here, it’s the ultimate membership.

All it takes is a little wallet-sized card.

What are you doing to thank customers for their business? If nothing, ask us and Hamptons Creative Group will share some ideas with you.

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Word of Mouth Daily – November 15, 2011 – $200 Million in Cheese?

November 15, 2011 at 6:00 am | Posted in Blog | Leave a comment
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Word of Mouth Daily – November 15, 2011

$200 Million in Cheese?

Who could afford to shell out $200 million for cheese? The U.S. Government, of course. The cheese we’re talking about here isn’t actual dairy. We’re talking about an international marketing message aimed at attracting international visitors to the country.

Congress put together the Corporation for Travel Promotion, whose first smart move was to rename itself Brand USA. The group is taking to the web with social media, blogging, and a rich website. Visitation to the U.S. declined starting in 2009, and the $200 million in funding is meant to help re-spark interest.

Preliminary messages from Brand USA are, well, cheesy. At least according to some business news sources, one of which remarked Brand USA’s message “sounds too much like a father trying to be ‘hip’ to connect with his teenage kids.”

Read more about this effort here.

Don’t forget we’re on the road this week. We’ll be tweeting and hope you’ll mention us and DM us while we’re on the road. Tweet us at @MatthewIscoe or @LindaMillerZell.

Want some advice on your next $200 million project? Just ask, and Hamptons Creative Group will help you explore your options.

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Word of Mouth Daily – November 14, 2011 – Give Your Marketing a Social Life

November 14, 2011 at 6:00 am | Posted in Blog | Leave a comment
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Word of Mouth Daily – November 14, 2011

Give Your Marketing a Social Life

Businesses that have been around for more than five years likely have (or had) marketing channels that do not include social media components. When social came along, many of these businesses (perhaps yours) treated it as another channel. But there’s great value in combining your efforts.

Social integration does take some planning and work. Looking for some practical tips to get started? Check out this short article exploring mobile, email, print and more.

Don’t forget we’re on the road this week. We’ll be tweeting and hope you’ll mention us and DM us while we’re on the road. Tweet us at @MatthewIscoe or @LindaMillerZell.

Looking for in-depth help on social integration? Just ask, and Hamptons Creative Group will help you explore your options.

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Word of Mouth Daily – November 7, 2011 – Age is Just a Number to Facebook Users

November 7, 2011 at 8:00 am | Posted in Blog | Leave a comment
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Word of Mouth Daily – November 7, 2011

Age is Just a Number to Facebook Users

A July 2011 survey conducted by Forrester Research of nearly 60,000 adults in the US and Canada found no generational limits on Facebook. There was no significant difference in age between Facebook users. Those in the 18-22 age group were just as likely to have a Facebook account as those 67+ years old.

This contrasts the two trailing social networking sites, LinkedIn and Twitter. Among LinkedIn users, the bulk of users are in the 23-45 year old range. Twitter’s user population is heavily stacked with Generation Z and Y – those 18-22 and 23-31 years old, respectively. Twitter users older than that drop off steadily afterward.

Read Forrester’s own commentary for further insights and data here.

The survey was completed prior to the public launch of the Google+ social networking site.

The main takeaway from this report is that your business must have a mix of social options to reach the spectrum of potential consumers. Further, your message should match the audience on each platform. Need a hand with that? Just ask, and Hamptons Creative Group will help you explore your options.

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Word of Mouth – October 20, 2011 – Preparation

October 20, 2011 at 6:00 am | Posted in Blog | Leave a comment
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Word of Mouth – October 20, 2011

Preparation

Last week, we talked about Linda’s trip to San Francisco for a spiritual marketing seminar. That seminar was another milestone in a fall season filled with exciting happenings in store for Hamptons Creative Group (and you). As we look back at that the plans we made, we begin to marvel at how everything we’ve planned is coming together.
 
It hasn’t been without effort. In fact, we’ve augmented our already terrific team in order to make new elements coalesce, and prepare ourselves to meet our clients’ needs as we grow and as they grow.

Meet Judi Cogen, our newest Social Media Strategist who works with us virtually (as several ofJudi Cogen, Social Media Strategist our team members do). She’s helping us provide top-level service to our clients on platforms such as Facebook, Twitter, LinkedIn, and more. Some businesses relied on their summer interns to handle their social media marketing efforts. Once those interns transitioned back to school, business were stuck asking now what?

Because we have pr ofessionals on our team focused on helping your business grow (not on getting college credit) Hamptons Creative Group helps take what you might have thought of as a time-drain and turn it into a business booster. Donna Amos, our Inspirer of Possibilities, identified Judi as just the right person to help our clients. 

When we explore bringing new people in, we first identify the role we want them to play, and the unique expertise they need to do the job right. That’s part of the preparation to ensure they are successful, so that we can be successful as a team.
 
What are you doing to prepare for your next big happening? Are you adding staff for an event or promotion? Bringing in experts for a quick consult? When you spend time planning, your rewards are that much sweeter because you’ve laid the groundwork for success.
 
If your next big thing is still floating around your head, talk with us. We’re prepared to help you with things like custom Facebook and LinkedIn pages, marketing plans, and in-depth relationships through our Marketing Partnership. 

Don’t let the opportunity to prepare for success pass you by.
 

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Word of Mouth – October 13, 2011 – San Francisco

October 13, 2011 at 6:00 am | Posted in Blog | Leave a comment
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Word of Mouth – October 13, 2011

San Francisco

As you read this, Linda’s in San Francisco for a spiritual marketing seminar. No, she’s not learning how to market to ghosts – although that would fit our October theme of trick or tweeting, Suzanne Falter-Barns and Jeffrey Van Dyk. Image © Siddiqi Ray, LLC.wouldn’t it?

Rather, she’s on a spiritual marketing quest, led by the esteemed Suzanne Falter-Barns and Jeffrey Van Dyk.

These soul-guided entrepreneurs ask participants to surrender more deeply to their innate gifts, wherever they are at in their business. It’s like a spa visit for your soul!

Special thanks to Marie Guthrie for the invitation. Linda met Marie at a mastermind event a few years ago, and she has been part of the Hamptons Creative Group extended family ever since. Marie’s a Career & Life Change Strategist who brings clarity to the goals of her own clients, just like Hamptons Creative Group brings clarity to the goals of our customers.

One thing Linda’s never been afraid of is delving deep into her own marketing mission to discover how to better serve those who need our help.

But if you’re afraid to take the first step into the sometimes scary work of social media, try our free Guide to Twitter for Marketing Managers and Small Businesses. You’ll learn to apply some simple rules you already know (really, you do!) to your Twitter marketing.

So click on the link and get started on your own marketing quest!

 

 

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Word of Mouth – October 6, 2011 – Trick or Tweet Guide to Twitter

October 6, 2011 at 6:00 am | Posted in Blog | Leave a comment
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Word of Mouth – October 6, 2011

Trick or Tweet Guide to Twitter

 
Trick or Tweet! No, we’re not suffering from a writing impediment. We’re excited that it’s October and the time for vanquishing our scary monsters. As defined in marketing terms, that is.
 
Scary marketing monster #1: Branding. Are you wearing the appropriate costume to ensure treats? Or is your image frightening your customers away?
 
Scary marketing monster #2: Silence. Do your clients shiver with delight at your magic words and messages? Or are you playing a nasty trick by saying nothing to them at all?
 
Scary marketing monster #3: Same house, same candy. Some marketing tools are like candy to portions of your customer base, and like poison to others. Are you up to date on the benefits and drawbacks of each of the marketing tools at your disposal? Are you afraid of a simple, quick and exciting option like Twitter?
 
Hamptons Creative Group is here to tell you that you don’t have to be afraid of using Twitter (or any marketing tool) for your business. And if you’d like to know how to apply the rules of Trick or Tweeting to your own marketing, there’s no better time or place than now because we’ve got a guide that shows you what to do quickly, simply and easily.
 
Now click here to fill in your information and your free Guide to Twitter for Marketing Managers and Small Businesses will land in your inbox like the sweetest Halloween treat of all!

And be sure to follow Hamptons Creative Group on Twitter @HamptonsCG

 

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October 2011 Newsletter – Creative Thought Matters

October 4, 2011 at 6:00 am | Posted in Newsletter | Leave a comment
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Creative Thought Matters - the Monthly Newsletter from Hamptons Creative Group


October ’11 Newsletter – Creative Thought Matters
 

Message from the Alchemist

 

If you needed any more proof that social media is here to stay, here it is. A few weeks ago, Linda and 111 of her closest friends from 45 years ago gathered at a house in Southampton for a reunion.

So what, you say? The reunion was coordinated over Facebook! The group also discovered through social media that, unbeknownst to them, two of them had been living just 5 doors apart – for 24 years!
 
Linda loves to say that there are only 4 people in the world, and they all know each other. That’s definitely something this reunion brought home, courtesy of Facebook. Almost everyone at the gathering brought their smart phones, iPads or other devices, and started connecting even more with each other.

Not only was it amazing to see people from way back when, but it also raised everyone’s awareness of their surroundings.

The moral of the story? It’s not too complicated to find anyone these days, including Hamptons Creative Group. In fact, we love making it easy to get to us, and get to know us. Just follow the links…

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Heard Around the Cooler


The retooling of the Hamptons Water Cooler is right on track for the first of the year.

So get your membership now before the expanded functions are live (and the membership fee is implemented).

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IN THIS ISSUE


  Message from the Alchemist
  Around the Cooler
  Beach Booty

  Success Stories

  On the Horizon

  Announcements

OTHER NEWS

The first chilly breezes have started as fall begins this year. We see people from our window over Main Street starting to bundle up. We’re starting to bundle up, too, but not because it’s getting cool outside. In fact, we’re bundling because things are heating up!

Hamptons Creative Group will soon announce successive service bundles — groupings of individual marketing efforts that work effectively together. We’ve identified what works best, and coupled with requests from clients, these bundles will be available to everyone later this year. Hopefully that should help you shake off the cold!   

EMAIL THIS TO A FRIEND

Read the Sept.  ’11 Newsletter

Full Archives

Our Website

 

    
   

Beach Booty: Tips from Hamptons Creative Group

 

How do you say it? It takes only 7 seconds for people to make 11 assumptions about you, and you may be completely serious, passionate, and confident about what you have to say, but your body language and clothing may be sending a different message. Image matters.

Need help polishing your image to match your passion? Let Hamptons Creative Group help you match the image to the passion of your brand.

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Success Stories

 

James Whittall, a successful mortgage broker in the Hamptons, wanted to take his business to the next level. He needed a trusted advisor to help create suitable marketing messages. He also wanted to explore the most appropriate and effective channels for his messages. That’s where we came in.

Hamptons Creative Group, as a trusted advisor, helped James discover his unique qualities – the ones that make him stand out in the mortgage industry. Like the careful and methodical person James is, he’s created many products and services, but hasn’t fully executed their delivery through social media, email and his website.

HCG has the marketing expertise to drive all makes and models of marketing vehicles, and to teach our clients to do the same. In this buyers’ economy, it’s important to attract the right customers, whatever your industry.

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On the Horizon

 

Is Twitter (or even the idea of Twitter) playing tricks on you?
 
As we enter the season of Goblins, Monsters, and Ghouls, Hamptons Creative Group is here to tell you that you don’t have to be afraid of using Twitter for your business. Whether you are a Twitter novice or are looking to get the most from the service, our Guide to Twitter will help you. Get your copy at no charge instantly right here.
 
So, what’s on the horizon? Let us know your challenges and we’ll help you make the changes toward your own success story. Click here to start now.

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Announcements

 

Linda’s headed to San Francisco in her quest to further develop tools and techniques to help clients. She’s attending a spiritual marketing conference. No, not marketing to ghosts, but marketing for heart-based and spiritual entrepreneurs! Thanks to Marie Guthrie for the invitation.

Hamptons Creative Group always looks for opportunities for joint venture partners. These partners leverage our own reach and combine with another’s network for the client’s benefit. Ask us what that means for you!

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Hamptons Creative Group Blog

 

Did you see the 7 tips for marketing on a shoestring budget? You did if you read Word of Mouth. Each week, we’re keeping the conversation flowing and staying connected with the things, people, places and happenings that spark our creativity. Stay connected.
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