Word of Mouth Daily – November 30, 2011 – Co-Creativeship Keeps You Moving

November 30, 2011 at 6:00 am | Posted in Blog | Leave a comment
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Hamptons Creative Group - Word of Mouth Blog

Word of Mouth Daily – November 30, 2011

Co-Creativeship Keeps You Moving

With the current economic conditions, it’s important to look at the numbers and not just the headlines. What are companies spending on marketing? Well, the median number of companies spend up to 10% of revenue on marketing. This means for every $10 taken in, $1 goes back to marketing. Of course, when you’re selling something new or rebranding, the amount is more like $4-$6 of every $10 — at least to start.

It’s important to think of these figures because they take away the excuse of “we’re in a bad economy” when it comes to your marketing budget. It’s a simple percentages game.

We’re experiencing a new societal factor that affects your marketing: the expectation of targeting. There are very few people in our society that are unaware of the collection of information on their behaviors from Facebook to credit cards to movie watching. We expect from this, in turn, offers that relate to our preferences. A message that appeals to the masses is now trite. Society wants a marketing message individualized for each member.

Today’s technology is just right to satisfy demands. Email marketing, mobile & SMS marketing, social media dashboards, web conferencing and video chat, and supporting measurement tools enable businesses to confidently budget for their marketing and satisfy societal demands. The usefulness of readily accessible technologies can actually shape how you craft your custom messages and scale your marketing dollars.

A co-creativeship with Hamptons Creative Group can help put these economic, social, and technological components together for your business. Sound like something you could use? Start here and Hamptons Creative Group will get you moving toward success.

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Word of Mouth Daily – November 9, 2011 – How is that Possible?

November 9, 2011 at 8:00 am | Posted in Blog | Leave a comment
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Hamptons Creative Group - Word of Mouth Blog

Word of Mouth Daily – November 9, 2011

How is that Possible?

While enjoying last Friday’s “Art of the Brew” business networking event sponsored by the Business Council of the Parrish Art Museum, I was gratified to make so many new connections. Excited to announce our multi-city tour that starts later this week, many reactions were: “Really? How is that possible?”

This seemed like a surprising reaction. But that’s what makes it a good question to answer. How does a business with a flagship office in Southampton, New York do work while “on the road?”

This first part of the answer is planning ahead. We’re not packing and leaving in the middle of the night on a whim. Our routes have been carefully chosen, destinations researched, local contacts confirmed and briefed, and — yes — backup plans laid out. Our “check-in” schedule is updated on our phone calendars and our laptop batteries, GPS’s, car chargers, and iPads are securely in our carry-ons.

The second part of the answer is producing ahead. Producing ahead means creating content, answers, and value for ourselves and clients before we leave. We then put these things on “auto-publish” so they go out on the right day and time, even if we’re in a meeting with collaborators in Los Angeles, prospects in Tucson, or mentors in Denver. Technology is always our virtual assistant. It’s not a substitute for creativity, but a means for reaching the right audience any time, any where. And that’s what being planet-wide is all about.

The final part of the answer is offering unique alternatives for keeping in touch. We’ll be tweeting and hope you’ll mention us and DM us while we’re on the road. Also, share what your know about the places we’ll be. Have a neat landmark we should see in Minneapolis? Know a great restaurant is Salt Lake City? Want to meet over coffee in Phoenix? Tweet us at @MatthewIscoe or @LindaMillerZell. You see, the best part of a road trip is taking others along for the journey.

If you want to learn how to experience the freedom of a business road show and can’t quite get the concept, we can help. Just ask, and Hamptons Creative Group will help you explore your options.

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Word of Mouth Jan 6, 2011 – Digital Trends for 2011

January 6, 2011 at 11:01 am | Posted in Blog, Featured, Uncategorized | Leave a comment
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WORD OF MOUTH FROM HAMPTONS CREATIVE

Digital Marketing Trends & Predictions for 2011
We at Hamptons Creative Group don’t claim to be the complete experts on electronic marketing, but we do know quite a lot, including some important things that will happen in the digital landscape in 2011. And we know that these trends will have a big impact on our business and yours in the coming year. Here’s a recap of a great article we found examining these trends, and some ideas to capitalize on them.

1- Costs-Per-Click Rising

As dollars continue to flood into online marketing, cost per click is becoming more expensive. The way to lower costs? Testing and optimizing both by marketers and keyword software. Conversion from click to purchase is the goal.

2- Mobile & Social Platforms Dominate

Ever-increasing mobile and social platform users (that’s you, Mr. Smartphone and you Miss Facebook), translates to marketing on many more sites, in more formats and more contexts. As this shift occurs, marketers need to build a diverse customer base NOW. Look past your own website toward investments in Facebook pages, Twitter feeds and even sites like Groupon or Google Places.

3. Google Gets Social, Facebook Gets Serious

Google’s search rankings will begin to respond to feedback, not just hits, allowing users to rate search results or even websites, and have user “likes” factored into ranking algorithms. And at the same time, Facebook wiGoogle Analyticsll get more serious by extend its ads beyond Facebook to participating non-Facebook sites. What does this mean? A di rect targeting of messages based on demographic and placement characteristics, offering the first true challenge to Google.

4. Come Back, Little Sheba

What is the value of getting back someone you already acquired? In 2011, look for this question to be answered. “Remarketing” tools will become better at telling marketers the true cost-of-acquisition. Watch for better Google Analytics metrics and for other remarketing vendors to get into the act.

So How Do You Leverage These Trends? 1.Plan for an increasingly competitive marketplace. Consumers are always looking for a better deal, so focus on the basics: message testing, landing page optimization and high rankings in search engines.

2.Use Bing, too. Bing’s an up and comer. Use it like you would Google.

3. Go mobile. Start testing mobile as a way to reach people. Scan Me with Your Smart Phone -QR 2D Code

4.Put your eggs in many baskets. Using Facebook ads? Try other social networking sites like Groupon,Foursquare and Google Places, too.

Don’t know where to start in marketing your message or how to take advantage of 2011’s trends? Our Marketing Makeover provides you with a customized blueprint to stay on top of it all. Already have a plan, but want help from the pros to execute it? Hamptons Creative Group gets your message to the places and people you want it to – your ideal customers, wherever they are, planetwide.

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Hamptons Creative Group

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